An American Peyote Scribble » Web Monday Zurich

Web Monday Zurich #13

Mark — Sun, 14 Mar 2010 19:39:42 +0000

Web Monday Zurich #13 was held at the offices of Wuala in Zurich (I took a sticker for my laptop), and covered such lovely topics as why companies fear Facebook, the history of the music industry and the visual searching tool I always wanted but never knew existed. I had a headache during the presentations, but that didn’t deter from the coolness of the tech evening from settling into my neuron flow. To join future Web Monday meetings check out the Web Monday Zurich project on Amazee.

I can’t say where the pain in my head came from exactly, some combination of being sick last week, finishing a review of a new electroactive polymer paper, ski touring towards the Wildstrubel (before recovering) in a snow storm and building up an image of a beautiful woman next to a nuclear mushroom cloud is bound to put pressure on essential areas of my neural networks. Plus I think I need new glasses.

According to the book “Neuro Web Design: What Makes them Click?” (which I read for the last UX Book club Switzerland ), people love stories, and if you start one everyone will be captivated. This explains why iMusicianDigital AG was my favorite presentation of the night, because it was mainly a story, that of the music industry from the 1990’s till today.

The 90’s were the golden age of the music industry. People went crazy buying over-priced CDs and more money was made in this time than at any other time in the history of the industry. Then, around 2001 broadband hit along with cheap CD burners and P2P networks, and all the consumers who were pissed off at paying $20 for an album on CD with two good songs and a lot of crap on it were all too happy to pirate as much music as possible (this last part is my own take on the history). CD sales dropped and there was a 20% sales decline per year. Discount CD sales were pushed by big retailers like Media Markt and Best Buy (in the US) who lost money on CDs but made a killing on other stuff (first get them in the stores). While this all went down the local retailers and cool CD shops where put out of business…and now where are we?

Now it’s estimated that 60% of the music we consume is pirated in some way or another. Why? There is a theory, purported in books like “Free” and “Economies of Abundance” that the value of things like images, music, movies, and other media will always tend to zero in the long run (like your survival rate). So how does one make money on something with a declining perception of monetary value like a music album?

Well, first off, in the traditional model of the music industry there was no real-time accounting and the administration of selling music was very inefficient. In the new model, such as with iMusicianDigital the content is user generated whenever possible. An artist creates an account, uploads the album as uncompressed audio and that music is distributed to iTunes, Amazon, etc. The musician sees real-time stats for where the music is bought, what countries, how much, when, and is paid in a timely manner.

How successful an artist is financially is dependent on much more than the distribution system. The savvy musician needs to build a fan base, often through live shows (connect the poetry to the reader) and now through social networking tools like Facebook, MySpace, etc. It’s like anything else, you need some way to connect to the fan base and develop a community.

iMusicianDigital is attempting to fill that niche, that area of the music industry which is in flux. Artists upload their album and a little while later it’s available on iTunes, Amazon, etc. It’s interesting for me to learn about this stuff, because I want to the a similar thing with self-published books. Seeing how music is distributed and promoted online is similar to the publishing-on-demand business models for books, putting the promotion and marketing of the material in the hands of the creator.

Raphael Briner from HyperWeek gave the first presentation of the night about developing online social networking communities (think Facebook) for businesses. Why do businesses need his company? Because it’s too hard to build the platforms up from scratch. A few examples were shown including stackoverflow.com and it’s cool to hear about the development of this stuff. However, since I’m a consumer and am now overloaded with Facebook, Twitter, Tumblr, my blog and Flickr, I stood around wondering when I’m going to actually start shooting pictures again (yes, my mind wanders, the result of too many social networking sites).

The last presentation was for Oskope, the visual search and find design I’ve always new was possible, and continually frustrated when it didn’t exist. The concept of Oskope was originally presented two years ago, but this was the first I’d seen of it (I’m often oblivious to the world, I admit it). The idea of Oskope is to present products as images, allowing you to search visually and have the image products grouped in a certain way that you can better find what you were looking for. Ever tried searching for “Shoes” on Amazon? I’ve even tried using eBags to find a cool leather bag, and ended up going to Scaramanga in the UK. To be fair, Scaramanga sells some of the coolest vintage bags I could imagine (perhaps I’m just shallow) but the point is that sites like Amazon are really a cluster-fuck to search through unless you specifically know what you want (or just accept what they want to see to you).

For me Oskope is a window into how online shopping should be done. But the technology is distributed in a licensing model, and till now I never knew it existed. So where is the value in it? Promote it, get in online stores, revolutionize my online buying experience. If Oskope gets ported to Android (and as well the iPhone and iPad) I think it will really take off, as it’s the exact type of shopping experience a touch device consumer will love.

Web Monday Zurich #12

Mark — Wed, 20 Jan 2010 22:47:50 +0000

My mind is still bleeding with inspiration from Web Monday Zurich #12. I sometimes paint and at some point I get into a sort of trance with the colors and shapes that paint themselves on to the canvas – the madness takes over and I think I’ll crawl out of my skin. I admit this is an overly dramatic way to describe my reaction to a Geek gathering about web startups, but I don’t watch much TV, and never got into drugs – so it stands to reason that I have to get my kicks from somewhere – and in die Schweiz, there’s no Route 66. I keep thinking that one day I’ll get bored at these web gatherings but my mind is always on fire by the end of the night and I count the days till the next one. There were three topics at Web Monday Zurich #12 including, Memonic.com, the UBS Web 2.0 contest winners were revealed, and HowToPedia.org got my neurons moving. It was held at the offices of LIIP/Nektoon, and drinks were sponsored by UBS.

Memonic

Dorian Selz from Nektoon presented Memonic – a website where you “keep the essential” of your web journeys and save only what you need. I first saw Memonic at the UX Chuchi where we discussed their user interface and overall design. The current site looks a lot tighter than the initial offering and is serious competitor for a site I will actually use day to day. Basically, with Memonic you save elements of webpage you visit, and then organize those elements on your Memonic account. It was developed based on the needs Dorian and his colleagues saw as well as their experiences in their own web travels. Basically you go to a webpage, then click on a bookmark for Memonic, and you then can pick paragraphs of text, pictures, make multiple selection, basically click whatever is on the webpage, and these elements are saved to your account. Or you just bookmark the site as well. The point of course is that you just take those pieces which you need, and then can access that information quickly. You can also export that information in an email, to a twitter account, facebook, and also to a smart phone. This is great for traveling and really takes information storage beyond bookmarking, and therefore much more useful in daily life. These saved elements can be organized into sets on your account and that way organized. It’s similar to tagging, and then clicking on a set and getting all the saved information. Naturally you can have multiple sets, as pieces of information rarely fit in only one category, which is more how we store and access information in the brain.

Click here to view the embedded video.

“But, how do you make money?”

The business plan is always the first question at Web Monday during the question and answer session. Basically Memonic currently offers a free service, and later will offer a paid service with more functionality. These models are on a Business to Customer (B2C) design, but they also have ambitions to do Business to Business (B2B) to fulfill the needs of companies. Also in the future there are plans to actually use the information you’ve stored on Memonic as a search filter while you surf the web. So, it will be possible to analyze the stuff you’ve saved to Memonic, and use that as a filter to direct internet searches, which means a user should end up with more relevant search results (relevant to their needs) – very cool. When I think of competitors to Memonic I think of Zootool, but there’s also a US site called Evernote (which I had never heard of). I like Zootool because it’s based around saving imagery (the downside is that it doesn’t do text like Memonic), and is more of a visual-media/micro-blogging/almost-like-Flickr service, which also reminds me of Tumblr. Zootool operates very similar to Memonic when it comes to saving content and in my opinion currently has better social network integration (easier to share stuff) – but I see a lot of potential with Memonic for the future.

UBS Web 2.0

So, basically UBS sponsored a contest to learn about Web 2.0 and banking applications. Andreas Hoffman and his colleagues awarded 5000 CHF for the three best presentation of ideas concerning what UBS should be doing with web 2.0 to connect with their customers. Winners included Go beyond ebanking today (Roland Studer), Collaborative Filtering (Amancio Bouza), and UBS Super Trader (Martin Moser and Roger Singer). To a certain extent, the presented ideas were not ground breaking in the sense of new technology, but rather applying existing ideas to the question of Web 2.0 and UBS banking applications. But this is how many great shifts in technology occur, not by totally new inventions, but by interpreting existing technology in new ways and applying them to new areas (Idea Generation and Development – Startup 2009 Basel). Overall many ideas were similar to what is currently being done in other places like Amazon.com or other websites which focus on customer interaction. The point was to apply those principles to a UBS business model. In my opinion the main idea is to give more freedom of interaction to the client, and not keep them fully dependent on the client advisor. I sent in a entry as well, basically I said they need to empower the Web 2.0 client, but I don’t think I was really able to communicate the concept I have in my head. Roland posted his entry to his blog in a post titled, Go beyond ebanking of today.

I think UBS should be awarded some sort of uber Web 2.0 Technology award for their efforts and I’m happy to say I’m a UBS banking customer, and I’m looking forward to seeing what they come up with. The banking world is generally seen as having linear thinking and business practices. I’ve been reading/listening to “Break from the Pack – How to succeed in a Copycat Economy” and I’m really impressed that UBS is taking initiative to educate themselves on the Web 2.0 opportunities. They’re helping to define the future of banking instead of waiting for someone else to do it, but without knowing what the eventual outcome will be for their profits. This is the exact type of dynamic, non-linear thinking companies should be doing to break from the pack and lead their industries. Plus, Andreas Hoffmann came to the Zurich web community and partnered with Dania Gerhardt (Amazee.com) to setup the competition. It’s good for UBS, good for the participants, good for technology and idea development, and there’s more to come. UBS also plans on putting together a small consultancy team from three of the competition participants to do a business study and presumably help develop their Web 2.0 platform, really awesome initiative – they should get a write up in Forbes.

HowToPedia.org

It was the last presentation of the night that really set my mind on fire. As my first beer was wearing off and before I had time to grab another one, Maud Châtelet talked about HowToPedia.org, a non-profit website with the goal of empowering people in developing countries and enabling for autonomous, sustainable development in their lives. Maud started by showing two world maps. On the first was plotted the areas of poverty. On the second, the number of languages within a certain geographic region. If you superimpose onto the other, they more or less match up perfectly. The basic conclusion is that difficulty in communication is a significant factor in the development of people and technology in their lives. So how do we empower people to change that trend?

The goal of HowToPedia is to manage and distribute practical knowledge to people throughout the world, which they can use to improve the quality of their lives. To me this is like empowering the engineer in all of us, no matter our educational background. I personally think everyone is a poet and an engineer, an artist and a scientist, and that you don’t need to study in a university to practice these things in your life. So, through the website, practical knowledge is presented such as, purifying water, how to build a windmill, or even making sandals from old tires. To reduce communication barriers a goal is to translate this information into various languages, so that a maximum number of people can use it. This type of information exists on other sites, but the point is for howtopedia.org to be the main place for knowledge management, so that various organizations aren’t duplicating their efforts and wasting resources. The information is for free, but the site needs money to work, so at the moment there’s a focus on fundraising. I’ve been interested in getting into a program like this. I know a couple people doing Engineering Without Borders in the US, but I haven’t been able to find EWB in Switzerland, plus I love the idea of empowering through knowledge distribution, so it looks like howtopedia could be a good way for me to give back with my engineering skills.

So, Web Monday Zurich rocked hardcore. If you’re interested in more info on the Startup scene around Switzerland check out :

StartWerk.ch (their German reporting on Web Monday #12)

Think of attending StartupCamp Switzerland 2010 on Feb. 13th in Basel

Check out Web Monday Zurich on Amazee.

Web Monday Zurich #11

Mark — Mon, 21 Dec 2009 15:20:04 +0000

The days after a Web Monday Zurich (01.12.2009) is always hard on my head – still exploding from the tech-inspiration from the night before. On nights like this I need to find a dim place with mellow music and down a beer, sometimes with a chocolate brownie to calm my mind (this often happens at Alltag in Winterthur). The 11th Web Monday Zurich took place in the Zurich Google offices, that alone was enough of a reason to attend, the technology insight was just a bonus. There were three topics; Panoramio, UBS Web 2.0, and Mathias Vogel. Then I got a chance to tour through the Google offices.

The Panoramio presentation wasn’t so much about the software, but more of a how-I-woke-up-and-found-myself-successful talk by Joaquin Cuenca Abela. Joaquin sounds like the type of startup personality everyone imagines it should be like. A basic idea, applied to a certain technology, you keep pushing your ideas, and for some reason you get a call when you’re in the mountains to hear that your one server has crashed and your idea is becoming a success. Joaquin tried a few different ideas before thinking it would be a good idea to allow people to post pictures on Google Earth (the purpose of Panoramio). Basically they did that, eventually Google got interested in it and added it as an option on Google Earth. Then the server crashed and they knew they had arrived. It’s the feel-good type of story that makes a person want to quit their job and sit around an apartment drinking beer and programming. However, the real essence of the talk was that one should just keep trying with their ideas, many successful web startups are by people who are not necessarily super smart or unobtainably talented. Just do what feels right, respect you decisions and try different things to find out what works.

Next up Andreas Hoffmann gave a presentation on a challenge/contest from UBS. Basically, UBS wants to know how to use Web 2.0 in the banking business. All they want is 4-5 PowerPoint slides by Dec. 24th explaining your concept (details at the Web Monday Zurich project on Amzaee). The top three winners get 5000 CHF each. Sounds pretty sweet, pretty basic, straight-forward, everything you always expected in an idea contest. Since I’m an idea man I’m planning to brainstorm some ideas and send it in. After all, I’m a UBS banking customer, and if I can tell them how I want Web 2.0 in my banking life and they’re going to take me seriously, well, that’s worth a few nights at the coffee shop combined with some scribbles on a piece of paper on the way back from a night out in Zurich.

Last up Mathias Vogel talked about the Fachhochschule Nordwestschweiz (FHNW). The FHNW school is interested in applied research, which means creating prototype technologies, serving industry partners, as opposed to basic science and writing publications (like at ETH Zurich). The program is currently after woman and industrial partners at the moment, with one goal being making computer science more attractive to women. I like this idea, and I can understand the motivations but generally dislike programs which separate one group of people from another at this level. I sort of felt excluded in many ways from the research communities in the United States because such a great push was made in universities and companies to recruit everyone who isn’t a white male (and that would be me). I decided to do research work at ETH Zurich largely because they seemed to be interested in results and ethics more than looks or gender. I think the best way to get more woman into the tech fields is to do more outreach at the lower levels and preschools and teach children at an early age not to exclude colleagues because of their gender or skin color. Pushing for women at the professional level, after they’ve already gone through a male-biased system and are already taking a research carrier direction (already succeeded despite the roadblocks) seems like a good start, but I think that giving support to tech-minded girls so they realize they could become startup-creating-women could have a greater influence (hmmm, sounds like a cool Amazee project idea). But now I’m interjecting random commentary where it might not belong (or does it?).

As part of the FHNW program two projects were also presented. Amazee is included in one of their partner projects, one goal being the creation of a sort of Karma Index into the Amazee system, which will include a recommendation engine so that new users are quickly connected with other users with similar interests when they join. I find this to be fantastic, because the first thing you wonder about when joining an online organization like Amazee (or Stylished, or Talenthouse, or Flickr) is how to find the people you want to work with. My mind had become a tad befuddled by this point from the free beer, but it was able to coherently listen to the presentation of the Galaxyadvisors.com website. It’s basically a connection engine, trolling through networks picking out connections between different people, creating connections between them, and then displaying this as a giant web. I’m more or less smart enough to appreciate the full value of it, as were most people in the room. I’m going to keep tabs on Galaxyadvisors, as many great things could come from it.

After the talks I walked around the room enjoying two quick glasses of wine talking with cool people, and then took a tour of the Google offices half buzzed on vino. The experience was…fantastic. You don’t need to be half buzzed to enjoy the Google offices, but it does enhance the experience. Just walking around you feel drunk, wondering if it’s possible, or if you’re simply hallucinating, can it be possible for offices be this “cool?” No, this is madness, surely I drank a bottle of bottle of Jack at my apartment and am simply losing all functions of my mind, and as a last gasp before dying my brain has created this fantasy land for me to enjoy before I cease to exist. But this actually happened, and I have pictures to prove it, as well as a video of my shoes sliding down a pole instead of taking the stairs.

Web Monday Zurich #10

Mark — Wed, 21 Oct 2009 10:57:38 +0000

Web Monday Zurich is a meeting setup on Amazee.com to enable interaction between people in the web community around Zurich. Startups have a chance to present their ideas and get feedback, everyone has a chance to mingle and network, feed your brain and your innovation side in social atmosphere, how can you not go?

I wanted to attend my first Web Monday at the end of August, companies like MAGMAG Magazines were presenting, and being a photographer looking for new ways to present visual content, I was eager to see what was up. But that Monday I had just flown back from shooting a wedding in Rome, had picked up some sort of sickness, and took down the wrong address. So I ended up looking for Feldstrasse 113, a fictions address just different enough from Feldstrasse 133 to make me think I was going out of my mind.

Web Monday #10 was held in the Amazee office at the Technopark in Zurich (I was there before for a booster party), and my mind was sharp, so it was problem to find and attend. I could have stayed home and played with my new Octabox, but I was itching to infuse my mind with something new.

Two companies presented, GetYourGuide.com and StreamForge.

GetYourGuide.com

So, there’s like a thousand travel website on the net, you can book a flight, book a hotel, book a car, book a train…but what about booking “an experience?” GetYourGuide is a newly out of Beta website Startup which seeks to connect trip provides (suppliers) with people looking for travel experiences (customers). The idea is you head to the website and and quickly search through destinations or activities and quickly find a cool experience, like a city tour, bike tour, etc. I see a lot of potential for GetYourGuide, because I’ve been in a position to use it many times. During the Spring I was in San Diego and L.A. for a few weeks. In San Diego I was trying to book a kite boarding class, in L.A. I was searching for the best graffiti. I ended up buying some Bratz dolls and shooting them on the streets of the cities. So, in the end I didn’t learn to kite board, but did have a cool experience. However, I didn’t end up kite boarding because by the time I found a school, I had run out of time and had to fly back to Zurich. For a travel consumer such as myself, GetYourGuide can offer a lot of value, and I’ll use it to find a cool trip in the next city I visit.

For trip suppliers GetYourGuide is attractive, because it connects the local suppliers to the global customer directly. It includes a very nice back-end with analytics software to help suppliers see how people are visiting their trip listings. At the moment GetYourGuide is targeting popular destinations, and finding trip suppliers in those main cities. This is nice strategy, as they can bring in revenue quickly, and then expand to targeting trip suppliers in broader destinations. This is what interests me the most, because if you’re looking for a cattle driving experience in New Mexico and you live in Stuttgart, it’s not so easy to do. I also had problems in the past contacting mountain guides in Bolivia when I flew down there. I think if GetYourGuide expands into these areas and eventually targets specialty suppliers, they’ll set themselves apart from their competitors like Viator.com and have a web company offering a lot of value to their customers and suppliers. I’m looking forward to a travel experience-enhanced future.

StreamForge

So, when Barack Obama was giving his inauguration speech, so many people tuned in that the video feed was unavailable, the internet was broken - overloaded, users were blocked, their experience ruined. I didn’t watch the speech, but I do recall trying to watch the 2009 Leica webcast during the launch of their new cameras, the S2, X1, and M9. Their servers were overloaded and I had to read about it on a forum, how disappointed I was. How can we avoid this in the future? By using Peer-to-Peer strategies like those employed in LimeWire and previously in Napster (and now many others).

Instead of downloading the video or audio content directly from a website, parts are downloaded from other people who are downloading the same content. This removes the load from the main server, and enables people to maintain their enjoyment of the internet without overloading the system. This isn’t a new idea (in principle) it was tried (and failed) in the past. But StreamForge is using technology developed from the latest research at ETH Zurich, and like many technologies, the subsequent try is often far better than the first attempt.

Like (as far as I know) all Peer-to-Peer sharing platforms, StreamForge does require that their software be downloaded and installed by users, otherwise they wouldn’t be able to upload data and remove the load on the main server. But this presents a potential problem, because many consumers are wary of installing random programs which are connected to the internet, even though it may not be any different than using a webpage. Also, this is a technology which the main server companies need to adopt and trust in. If these two barriers can be overcome, then StreamForge has a bright future. There are other examples of companies with similar problems. Flash was introduced something like many, many years ago, but it’s really only in the last few years that it’s gained wide acceptance, and nearly every web browser has it installed.

Brass Tacs

Web Monday #10 rocked, I love seeing how different technologies develop and how new companies launch and present themselves. It’s very inspiring, and makes you think in new ways (at least, it works for me). I had an excellent time at Web Monday #10, I’m sad I missed #9, and am looking forward to #11, which will include presentations by Prof. Manfred Vogel from FHNW, Joaquin Cuenca Abela from Panoramio and Andreas Hoffmann from UBS (there’s a contest in the works).

The next Web Monday is coming up on Nov. 30th, location to be announced. Check out the Web Monday Zurich magazine on Amazee for further details. Also, STARTWERK.CH was a German write-up on Web Monday #10.

An American Peyote Scribble » Web Monday Zurich

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