Photokina Nikon-Canon-Sony A900 Deathmatch
The beast tells you what it will do and then laughs as the bush men try to kill it before the Kong destroys the village. But this is the DSLR world, far more dangerous than any jungle, and Sony is indeed a vulnerable beast. While Sony has been enticing consumers with dreams of the A900 for two years, Nikon and Canon have been gearing up for the death match. In particular Canon, the DSLR company which doesn’t need to innovate, has had more than enough heads-up on what would be coming, and are going to release a 5D-II for Photokina, which is rumored to have 24 megapixels, live-view, and movie capabilities. They have to, because at the moment the Canon line is aged and stiff compared to Nikon and Sony. 2009 will be the year of the full-frame DSLR death match between Nikon, Canon, and Sony, for all of them will have monster cameras to sell and all will have to be below the $3000 price point.
A Sony Alpha A900 Gorilla Eyes the DSLR Jungle
Unlike every other camera company, Sony can actually match and beat Canon in the camera development game. Sony bought the camera and lens technology from Minolta, who got out of the camera business because it couldn’t develop and release cameras at the rate of competitors. And as a final piece in the puzzle, Sony can design and produce their own imaging sensors. Sony doesn’t enter markets just to release products, they’re a contender. Sony over turned the high-end video and camcorder markets, and they’re poised to do the same with DSLRs – with the new A900.
