This also means there’s no pretentiousness about the presentation of the work. The goal of the night is to exhibit Swiss photography, network, hang-out, basically just chill and have a good inspiring time. The work of a high-paid fashion photographer can be found next to that of high-adrenaline hobbyist. It’s all about the images. Of course, because the show highlights the work more than the artist, I can’t remember a single name of anyone who exhibited at Photo07. So, it’s fortunate that a list of all of them can be found on the Photo07 site. There you can find the contact info for Sandor Rozsas, who can produce sharp photos if kindly asked. You can also find out about Oliver Oettli, who’s glamor works sometimes includes pink plastic dolls from IKEA.
The actual presentation of the works is left up to their owners and might range from well-matted to frame-less prints seemingly freshly removed from the cutting room floor. The display surface was uniformly white Styrofoam – cut into giant blocks, which fit nicely with the concrete flooring and dark industrial setting.
The coolest and most enjoyable art is the type you can interact with. And one of the first exhibits was a giant foam column with a permanent marker on hand for every anonymous person to draw or write whatever they felt like. Naturally I produced a strange looking creature with large Alien-like head and human nose.
After walking through the avant-foam maze of faces of colors you end up near on the other side of the cool-factory ambiance and can chill in the lounge – by the bar. The perfect setting to sit back and reflect on the experience you’ve just witnessed.
Photo07 was a cool experience, situated conveniently in between Christmas and New Years, the show is an excellent reason to wander into the crisp December Zurich night. I’m looking forward to Photo 08 in Zurich, and might even submit a portfolio to the show.