Category Archives: Web Portraits Zurich

Piotr Soluch – Web Portraits Zurich

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The latest addition to the Web Portraits Zurich project is Pitor Soluch, he just opened his web design business in Zurich, and I photographed in my new studio space in Hedingen. I hadn’t worked many projects lately, between moving out and moving in and running a few marathons I didn’t find a lot of time to organize any shoots or projects this summer. I met Piotr at a few web gatherings in Zurich like Web Monday, and we also ran into one another at the 2011 Swiss Startup camp in Basel. He’s an intricate designer with that required attention to detail that makes the difference between a professional site, and the ones that I throw together. For the shoot be came by with cookies and Polish beer. This was a fantastic combination and the shoot went smoothly for both of us.


I wanted to get back to fine painterly shadows and images with a dramatic feeling. This included lighting Piotr with some CreativeLight strip boxes from behind either shoulder, a Metz MZ40 in a beauty dish from the front and LastoLite TriLite reflectors from the front. I then pulled in some textures from Rome and the abandoned hospital of Beelitz, just outside of Berlin. There’s no substitute for fantastic texture images. I’ll walk around a city for hours shooting walls and the streets and then maybe not use them till a year later. They add something you never expected when the shoot started.



Blankpage Portraits

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I was introduced to Blankpage through one of the team members, Lukas, who I met through Web Monday Zurich. Blankpage is an expanding startup in Zurich focused on B2B content distribution solutions. Blankpage was looking to be a part of the web portraits project, and this offered an opportunity to shoot a full startup team. I visited the Blankpage offices in Schlieren to discuss a shooting concept and get a feeling for the startup. Getting to know new people and hear about their startup ideas is one of greatest benefits of being part of the Web Portraits Zurich project. Blankpage is working on stuff I’m working on in the back of my mind, so it was great to see the iPad version of Das Magazine that they’re coding. Essentially, businesses like newspapers and magazines can come to Blankpage, and they offer solutions for getting that content onto mobile devices like iPhones and iPads, but this is better said on their website:


Design, build and customize electronic publishing technology to maximize business and usability impact for our customer solutions.


This was also my first location shoot for the web portraits project. All the previous shoots were done in my studio, and this offered the opportunity to see the company and get mobile with my lights. I brought a few lights to their offices and setup by a wall with enough space for a large softbox, reflectors, and a fill light.


For the concept, we wanted a certain uniformity between the shots (since it’s a team series), with a certain edginess, but not totally overdone with textures (like I normally do). I decided to go with some simple lighting, one large gridded softbox from one side to get some nice structure on the faces, another normal medium box from the other side, and some fill in the front reflectors.

One of the most interesting portraits from the shoot is Bero, the Linux Guru of Blankpage. He came to the set with a box and a sketch of a face tapped to the front. This sort of humor is simply awesome. We shot a few portraits with the box and then pulled it off, Bero has that perfect mix of hippy and high-tech code warrior and I could easily do a whole series with this concept.

http://blankpage.ch



A Person is not a Subject

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It’s been a fun year of photography so far, and running the Web Portraits Zurich project has given me reason to reflect on the process of making cool portraits of interesting people. I’ve contrasted my findings with the ramblings of professional photographers and teachers of the internet (where I learned a lot abouot photography), and have come to the conclusion that most internet sources don’t really have a handle on the portrait process, or they simply like to focus more on gear and dehumanizing people into subjects with gear talk rather than having a conversation on who is in front of our lenses.


Now, understand, it’s not their fault. It’s not embedded in their DNA. It’s just part of the mystique of this easy-lazy-art-form called photography. Cameras and photo gear became popular because it’s easier to click a shutter on a device than painting a canvas or doing a detailed sketch of what ever it is you’re looking at. When you shoot with a big camera it makes you feel important, but there’s a reason I don’t take myself too seriously. There’s this romanic ideal of photographers being like painters and artists delving with their whole soul into the artistic expression of the portrait. Photographers are expressing the inner soul of humans for all to see in the printed or screen viewed image…however…

A person is not a subject


Simple, and to the point. A lot of folks get into photography because it’s cool – like I did. I drew things in math class because it was interesting, I started with photography and Photoshop because the gear makes it easy. There’s a romantic notion embedded in the collective history of photography of capturing emotions and elements of people, which would otherwise be lost forever as the second-hand ticked over and the present becomes the past and that look is lost forever (unless captured by the photographer). But a person is not a subject. Even models have names and personalities, but photographers sometimes like to ignore those humanizing notions and instead focus on the technical process of focusing light onto an image capture surface (like film or a digital sensor).  Afterall, we’re all engineers and poets, painters and scientists. But I like photography because it opens a door to the non-technical side of life. Models are not Barbie dolls. I know of what I speak, for I shoot pictures of Bratz dolls when I just want to photography plastic people. However, this gets boring quickly, and is a subject best suited to those moments when you’re looking for a way to till time but don’t want to sit in front of a television.


Photographing people is distinctly different than taking snapshots of Bratz dolls because with people you now have the opportunity to interact with the person. If you’re into photographing people, then just think of the process as an extended conversation with some visual elements thrown in. When you start saying things like, “I lit my subject with this and that camera and photographed them with an 85mm f1.2 lens…” Well, you’ve lost the point of the conversation. If you listen to professional photographers they’ll tell you to talk to your subject. Get to get to know them, make them feel comfortable. But here’s the thing, small talk like, “what do you do” “what’s your favorite color” “where are you from” is just filler talk. You’re probably doing it so the person doesn’t feel ignored but not because you really want to know who they are. This type of small talk simply says, “I’m just interested in my camera and making an image and you’re just a body…so smile.” This technique can be effective given the right situation. But is that the more interesting way to shoot? Is it more interesting to shoot a Bratz doll (who can’t speak) or to listen to a person and make a picture of them as well?

A Portrait is just Conversation


A photo session is just an extended conversation in my mind, and if you start out talking with people with an authentic voice, then the photo session will just be an extension of that initial, real, emotional connection. If you starting shooting like a pornographer and only start talking when you notice your subject is looking uncomfortable, then the whole positive momentum of the conversation has already been lost and you need to sort of start over. Tripping the shutter is the  shortest and least important part of a portrait photo session. But it’s the part that defines the final image. The question is, how does one get up to that point? I Think of the photo session in this way:

Conversation – Lighting/Set – Picture


The more time you take in getting to know a person before you light them with a million-gazillion photons, the more natural the resulting image will be. Or more unnatural, it depends on what you’re trying to achieve, and sometimes every photo session is full of suprises. Once you understand something about the person you’re planning to shoot you can design the lighting (some call this subject driven lighting), build a set or pick a proper location, and then being planning a post-processing philosophy, all before taking any pictures. I like to spend the least amount of time possibly on actually shooting and setting up lighting. The reason is simle, the shutter trip is the most insignificant part of the process if the process was done correctly. Now, maybe you’re going for the whole Stanley Kubrik, make-the-actors-feel-uncomfortable-to-illicit-emotion-from-them deal, but that’s a whole other level of person-photographer interaction. An authentic portrait session starts (and ends) with a conversation.


Most of the technical things about photography I’ve learned from the internet. It’s been a fun time and I’ve learned a lot about light control and lenses and cameras and strange terms like gobos and brolley. But my mind became exhaused and bored with this conent, and I’ve started wondering what else is there. However, when I watch things like creativeLive with Zach Arias or attend a Strobist workshop, I’ve started to notice how technology and lights are always at the forefront, and the whole emotional connection thing is thrown in afterwards, even though people generally admit it’s one of the mose important aspects of the whole process. Those conversations are there, but they’re not focused on in blog articles like David’s article On Assignment: Caleb Jones. Technical side of the shoot is all there, but what was the emotional connection between David and Caleb?


That’s a key element that a photographer like Joey L communicates extremely well in his DVD tutorial (Sessions with Joey L). In his tutorial Joey Lawrence pushes the ideas of trust and emotional connection as being primary, and lighting and camera technology as the secondary elements of a photo shoot (or photo career). This isn’t meant to be a negative critique of Zach Arias or of David Hobby (but it could be viewd as an encouragement or suggestion). The latter two (and internet icons like Chase Jarvis) are just responding to what sells. People love the technology of photography, the lenses, bodies, radio triggers, flashes, etc. People drop big bucks on technology and then wonder why their pictures look lifeless and ordinary when they know the person has a soul and interesting story to tell (like we all do). The thing I love about the Vincent Laforet CreativeLive workshop is that he started out talking about the philosophy behind movies, the story telling and emotional elements, and then got into the gear talk. It sets your head in the right mind-set, to tell a story and to make a connection to the viewers or consumers of the media product you’re producing. That’s not to say I miss the gear talk, it just gets boring after a while.


I love photo gear. I have more cameras than Onitsuka tigers and picked my last apartment based on how I could setup a photo studio. One reason I started the Web Portraits Zurich project was to do emotionally-driven portraits of people (I know that sounds a tad pretentious). I wanted to setup a process of including the emotion of the person in their portrait. I wanted to portray people including elements of how they perceive themselves. I shoot the web portraits based first around the person, and then as a secondary condition around lighting and Photoshop. For each portrait set we start out with a concept meeting, the people I’m shooting get to know me and I start to understand how they see themselves. This is the grounding for the whole photo session, and I see the whole process as one long conversation with some camera equipment and photoshop thrown in as an after-thought.


A person is not just a subject


A photo shoot is just an extended conversation



Amazee Gothic – First Cut

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The latest participants of the Web Portraits Zurich project were Dania and Gregory, the folks behind Amazee.com and help organize events like Web Monday Zurich and the Swiss Startup Camp. Before the shoot I sat down with Greg and Dania for a brainstorming session (after presenting some ideas to them online), which included Amazee Gothic. The purpose of Web Portraits Zurich is to give people a platform to be photographed, to challenge their ideas of themselves and be a part of how their images are created and portrayed.


Amazee Gothic

There’s an iconic image from Americana called American Gothic. It’s an image of a man and woman standing beside one another. The basic interpretation is that they’re married and have labored hard to build the barn, which dominates the background of the painting. The man holds a pitchfork, and you get a sense that hard work and family come together to build a life for the two of them and for the future. I love thinking philosophically about images, and tracking the origins of ideas. With Dania and Greg, the analogy was perfect and obvious. The two are married and have labored hard in the startup land of Switzerland to build their barn, Amazee.com using the tech tools and business sense of modern times. This was the central theme I presented during our brain storming session, and then we exploded out in a couple different directions, and settled on a Tech-Flesh Jungle analogy to represent the internet environment of startup and internet companies in the new net universe – but this one will take some time to digest and to present coherently.

Raw Shoot


Before jumping into the Tech-Flesh concept, we did some basic portraits in my apartment studio. Dania and Greg dropped by one fine Tuesday night, and after a raclette dinner we set about shooting some portraits. Part of the Web Portraits project is to give people who don’t know much about photography and lighting the opportunity to learn. So we started out with Greg shooting after I’d set up the lights. Then I shot sets of Greg and Dania separately and together, getting a nice pool of images for the Amazee Gothic concept.


I wanted some nice, not-dark-and-moody lighting for the two of them. Greg has one of those fabulous near-bald heads that draws up from his body into a sort of classic form which almost demands a gridded softbox. I had one on hand and put an Elinchrom BxRi 250ws into it (a Creative Light 60×90cm gridded softbox). For Dania, and to balance out the sharper light hitting Greg I setup a white Elinchrom beauty dish with a diffusion sock, and inside I added a gold reflector element to give a warmer tone to her. I added some Lastolite Trilite reflectors in front of the two of them and we ready to shoot.

First Cut


I put together a quick first edit of images from the shoot. I had just picked up a flame thrower for a future ProtestLove shoot and it seemed perfect to pair a pregnant Dania with a destruction device I originally saw when the Watchmen promotional posters were released. Basically I was looking for a retro-styled flame thrower like the one the Comedian used to light his cigar, and this one with Dania has the perfect look. The device I found is simplistic and is the perfect size, not too long and not too short. We were sort of thinking of compositing in a bomber in the background dropping a payload of blossoming flowers from the sky. All I need now is to hook the thing up to a propane tank and shoot the flame and do some photoshop magic.


Greg found a pair of those cool 80’s glasses in my apartment I bought on the boardwalk in San Diego, and he wears them extremely well. I shot him with my large Creative Light softbox, and I guess he’s staring into the internet future, and with his smile, sort of reminds me of Max Headroom, I dig this look immensely. In the previous projects, I focused on a grungy look with Mathias, a cleaner look with Lukas, and now with Greg I wanted to do something lighter, so I worked up a composite of Greg with a summer sky shot in Berlin. I wanted something with a lot of light, but to maintain the texture of a painting canvas, some lightflare was added in Photoshop and I sort of want a hint of the awesome flare seen in Star Trek: where J.J Abrams used an anamorphic lens to get wicked flare, you also see this feeling in the Transformers movies, it gives you the sense of sitting in a desert.

A Person Is Not A Subject


When photographers talk about their photographs of people (like portraits), when I read comments on photo forums and on blogs from popular professional photographers it’s popular to use the term subject when referring to the image capture of a person, as in…


“I photographed the subject using a gridded octabox to feather the light off of their nose and give depth to their cheek bones…blah, blah…”


I like to call the humans I photograph people. After writing about subjects and lighting a lot of photographers then say something like, “but you have to make a connection with your subject.” I think that if you treat people like people instead of subjects, then it makes everything easier and natural to start out with. I think of a photo session as just an extended conversation. If you lose the human element in the photograph or image, then you also lose authenticity. And when you lose authenticity you have a picture which is worthless, without emotional impact, and is a waste of time to look. It’s tempting to say subject because it implies that you’re doing something grander than tripping the shutter on a camera during a conversation, but the truth is portrait photography is just about being a human talking to another human. When you get caught up in lights and gear and subjects you might not ever learn that simple fact, and end up treating a person you’re photographing like a science experiment – and I like photography because I’m not in the lab.

Lukas – Movement DJ Portrait

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I shot Lukas for the Web Portraits Zurich project some time ago, and I’m finally producing some finished portraits from the shoot. Lukas runs Guzuu and is a fixture in the Swiss web community for his unique visual style. Like many people I meet in the web/startup scene, he’s not just into launching companies, but also has a creative side. In this case, Lukas likes to DJ in Luzern and runs an internet music label (LittleJig.com).


I thought for a long time about how create images of Lukas, I could have just composited in some graffiti and called in a wrap, but then the images would have looked too similar to what I created for Mathias, and my sense for photographic exploration was honed in the academic research world. In Academia the key driver is to do something different, start with what you learned from the work of Bent and Hagood on Active Fiber Composites (AFC) and do something slightly different, evolve the idea a bit. Similarly, I wanted images of Lukas which have more movement and motion elements in them than with Mathias. I wanted to take some elements from my experience dancing in clubs and other DJ images I’ve seen on Flickr, and combine it with the visual style I’ve been developing. This meant light trails, streams of light created from the headlights of moving cars and night scenes of the streets. So when I went to UXCamp Europe 2010 in Berlin, I took some extra days and walked around Berlin, shooting long exposures at Rosenthaler Platz and other locations to generate the necessary texture images for Lukas.



When I’m dancing in a club I like to loose my mind and let my body get connected to the music and the vibrations in my soul. It’s a very personel thing, rather hard to commuincate visually, but I figured I should at least try. A key here was to let the light trails and night scenes move around Lukas, not dominate his image or allow key elements to be lost in the shadows. I’m getting back into painting at the moment, so I had an eye for adding abstract visuals from the night which are probably more like brush strokes than elements from Berlin, but in my head it seems to work.