I had the excellent opportunity to join in the third BarCamp in Zurich. BlogCamp Switzerland 3.0 was held on August 29th, 2008 at the Technopark in Zurich. ?This was my second attendance at BlogCamp Switzerland, I did a talk at the first one on March 24th, 2007 where I gave a talk called ?Photography and Writing for Blogs.
BlogCamp Switzerland 3.0 included a cool mix of people and ideas. I listened to Cédric Hüsler (http://keepthebyte.ch/blog.html) talk about the impact of polling feed networks and how much traffic is wasted on checking if blogs have been updated. In the afternoon I went to hear Patrick Liechti from Sun Microsystems talk about organizing a Startup BarCamp type conference to educate people on how to form and succeed with new startups. This underscores the advantage of attending a BarCamp, lots of new ideas and exposure to new areas. I’m looking forward to attending BarCamp Berlin 3, which will be the third for that awesome city.
This time I put together a talk centered on using Flickr as a way to integrate photography into a blogging workflow. This sounds a bit technical and boring, but I tried to get all blogging philosophical and hit on the idea that photos can be used to instantly communicate feelings in invoke emotional responses in ways which aren’t possible by blogging just using text.
The fusion of text blogs with Flickr postings means you can market your blog content to a large number of people who are interested in visual stimulation. If your images communicate an essential message, they can be used as ways to bring traffic to your site. Furthermore, using the community aspects of Flickr enables very good interaction with blog readers. David Hobby knows this, the author of Strobist has skillfully used Flickr to build a reader base that wouldn’t have been possible if he had only blogged using his Blogger account. And after learning some things from David, I used Flickr to market my blog posts about photographer Joey Lawrence and his Photoshop DVD Tutorial with the Strobist Flickr group discussion board. I also hit on how Flickr is currently one of the best solutions to the problem of finding photos on an internet when search engines are still all text based.
Anyways, since I’m exploring the transition from text blogging to integrated photo blogging I thought I’d add some video and audio to the mix. This first one sort of sucks, but I’m looking to improve. Below I’ve embedded a version of my talk entitled:
Marketing Blog Content with Flickr
Timing and Community