Probably the most frustrating thing about shooting with someone is that you generally only get to do it once. You notice things during a shoot and afterwards, and often time I wish I could shoot more with folks like Demari Vi Syth, Margarita or Arctica, but one lives in England, the other is based in the Ukraine, the third is in Germany, and being models, they’re often traveling to different shoots anyways. So if I were able to shoot with any of them more than once a year, it would be a miracle.
That’s why it’s always awesome to have a local model to shoot with, and to develop a body of work with. When a model is living right next door you have the freedom to plan and re-shoot concepts as needed. You also come understand one another in a way, the shooting style, the posing methods, and this can bring a greater depth to a shoot and concepts. That’s why I’m eternally grateful that Jurgita lives next door.
I met Jurgita over the summer while shooting with Margarita, and we’ve since met to shoot on different occasions, either with a specific idea or just to produce some more imagery. We shoot in the studio and I’ve shot Jurgita around the Sulzer-Areal of Winterthur, that fabulous urban location every photographer in Winterthur and Zurich knows about. You go there on a sunny day in spring or summer and there’s always a wedding shoot, skate shoot, urban portrait thing or another going on.
Having access to the Areal is like having access to a large urban movie set. There’s a large parking garage to shoot in, which is mainly empty on the weekends and after 5pm on other days. I seems like you can basically do whatever you like there, including dry tooling (but probably you’d better not). There’s also a lot of small areas in the Sulzer-Areal complex including parking spaces, walls, staircases, and an illuminated bridge, all of which gives a vast canvas for the nimble photographer and model to play within.
On location and in the studio Jurgita is open and easy to work with. She has a certain look, a subtle shadow of knowing in her facial features and cheekbone structure which give a certain something to the images. Shadows curve around her eyes like the the old songs of a mystic fire dance. She also has an eye for style and posing, which makes the shoot all more natural and authentic (sometimes difficult to find).
Since both Jurgita and I like to shoot and model around, it’s been fun playing with lighting gear and concepts. For example, using an Orbis ringflash to add some shadow texture to the face, in a poorly-lit parking area. Or perhaps using a gridded octabox to define a lighting poem for the whole image, or just stepping out of that constrictive Strobist-Mindset and shooting with the natural street lights.
If you stagnate, your creativity and drive dies with your indecision and only the mediocre sentiments of lonely idea will sit upon your mind for a second before flying off into eternity. So stop hesitating and shoot, develop something and challenge yourself to be something which society has taught you that you’re not. My mind is a blank and the words have run on into obscurity so that I’ve forgotten the point.
If you’d like to work with Jurgita she’s on Model-Kartei…
The first willing subject for the Web Portraits Zurich project was Mathias Möller, Editor and Community Manager at Amazee who agreed to have his portrait taken.
The shoot was relaxed, the way a portrait shooting session should be. We had had a concept meeting a few weeks before, and organized some ideas on Google Wave, so there was a clear direction for the shoot. Grungy and not too bright, a little counter culture and gritty. This wasn’t a high pressure shoot, Mathias just dropped by the apartment studio and we talked about random stuff like the Spores (a band out of L.A.) and imagery from Joy Division. An observer might call this “connecting with the subject” but I just call it a fun time talking with an interesting person. There were two main looks we went with during the session, Mathias had a vintage Swiss Army jacket and a cool band denim jacket. I was shooting on white seamless with a few lights and reflectors.
Lighting Philosophy
Mathias wanted some darker sort of photos, which is what I’ve sort of developed a style shooting, so our expectations worked well together. For me this meant creating lighting with shadows and darkness, while allowing the main features of Mathias be revealed. This meant some directional lighting on the face, casting dark shadows across his body, and a grungy post-processing philosophy. I worked primarily with my Elinchrom BxRi 250ws strobes and a Sunpak 383, with Lastolite Trilite reflectors and a large 5-in-1 silver reflector.
For the portrait with a Swiss Army jacket I put a BxRi in an extra small Photoflex octabox, and used this to create a large contrast on his face. A sort of Yin-and-Yang, darkside/lightside sort of lighting. A reflector and Orbis ringflash (with Sunpak 383) were used to maintain lighting detail of his cool vintage jacket. For post-processing I used some industrial grunge, including compositing Mathias into the old abandoned Packard car plant in Detroit, Michigan. Other background images and textures were shot around Zurich and Winterthur in Switzerland.
For a cleaner look, I shot Mathias with a BxRi flash in a large Creative Light softbox (60x90cm) with a grid, and added some fill using the Photoflex extra small octabox. The Creative Light softbox was placed on the side, and gave a lot of bright directional light, which works well for creating defined shadows with smooth but small transitions.
Visual Results
The idea with Mathias was to create images with a certain grungy darkness to them. This was accomplished via lighting and post-processing in Photoshop using layers of concrete and industrial scenes. Overall I think we accomplished the not-to-bright and not-to-sterile look without making Mathias look like a grungy gangster from the Zurich hood.
I’m always looking for new faces to shoot, if you’re interested in the idea of documenting the people from the Zurich startup and web scene it’s easy to get in contact with me to set up a concept meeting. More about the Web Portraits Zurich project can be found on Amazee.com or the articles here:
Demari Vi Syth describes herself as the “The beautiful girl next door’s psychotic little sister!” on her ModelMayhem page. So when she contacted me to see if I was interested in booking a shoot date, I found it hard to resist. She was in the Zurich/Winterthur area for a week, so it was just all to convenient for her to stop by my place to shoot.
I had a few goals for this shoot, one was the development of Protestlove imagery for my book, “Revolt from the Singles Table” and the second was the Barbie Hunter theme, which I originally thought up for Alexandra, who I worked with earlier in the year. Demari came with some Goth-styled latex from Jane Doe Latex a cool latex designer from London. Latex and fetish is the type of stuff I had never really desired to shoot, but figured it would be cool to experiment with (cheaper than going to art school).
Demari actually had the honor of being the first model I’ve paid to shoot with. If you’ve moved beyond the initial stages of photography, tooled around on Strobist for a while, and decided to setup a ModelMayhem account, then you’re probably looking for models to do Time for Prints (TFP) or CD shoots with, as I was (and still am). But I’m now sort of the opinion that dropping money on a model isn’t such a bad way to go. For many projects, unless you know the person before hand it’s hard to know what to expect. Pro and semi-pro models bring a certain level of professionalism and self-awareness, which is extremely valuable when time is of the essence (like if you’re taking the afternoon off from your job to shoot). You can get this from new models as well, but there’s also the question of art direction and motivations. With a TFP shoot there’s generally two motivations, that of the photographer to get their shot, and that of the model to get their look. Maybe the photographer wants head shots while the model wants full-length body shots, etc. But if the model is there on your dime (as a photographer) then it’s all about you and your vision. What can I say, I’m egotistic in this way, I want the shoot to be about my vision.
Demari also offered a new visual direction for me. Her portfolio has a lot of Goth imagery, and when you’re defining a style for yourself (which is a constant for me), then it pays to experiment with different shooting concepts. Goth is something that is actually very hard to do well and too often executed poorly by photographers who think an image will be cool and alternative just because the model is wearing skin-tight latex. Just like the misguided visionaries who think that posing a sexy woman with a gun will automatically make a strong image (they’re usually weak and lack authenticity). Good Goth imagery is hard and requires a lot of attention to detail. I wasn’t out to make these images (through my direction), but rather let Demari do her thing with posing and just shot away with different lighting setups.
I shot Demari primarily on a white seamless background, using a pair of Elinchrom BxRi 250ws strobes coupled with a Sunpak 383 in a Kacey Beauty Reflector, and a large silver reflector. I was shooting with the Elinchrom Portalite softboxes (well why not, they came with the lights). These are my main lighting tools of choice at the moment for things in the studio. Lots of light shaping ability, and easy to position without an assistant. This was the first time I was using my now favorite camera-lens setup, a Sony A900 with a Sigma 70-200 f/2.8 HSM lens. Naturally, I used Elinchrom Skyports to trigger the lights, they’re integrated in the BxRi strobes and make like oh-so-easy when fine-tuning the exposure.
The A900+Sigma 70-200 combination really leaves little room for improvement for portraits and sharpness. Focus is spot-on, and you can see the texture of the skin better than in real life. This is the reason I like the A900, I never have any problems with the camera and can focus on getting the exposure I’m looking for. I focus on the eyes, press the shutter release and know the results will be tack-sharp.
Shooting with Demari was a cool experience. She knows how to carry herself, and is aware of her pose. For me one of the most important things with a model is that they have a good awareness of their body and form. Without this awareness the images can come out looking fake, without that certain element of truth and realness which makes a portrait look real. It’s a certain talent some people have and others learn to develop, and is essential for models to have. Of course, someone is bound to say the images look contrived, but nearly every photograph is.
If you’re interested in working with Demari Vi Syth, she can be contacted via ModelMayhem (#748253).
My mind is still bleeding with inspiration from Web Monday Zurich #12. I sometimes paint and at some point I get into a sort of trance with the colors and shapes that paint themselves on to the canvas – the madness takes over and I think I’ll crawl out of my skin. I admit this is an overly dramatic way to describe my reaction to a Geek gathering about web startups, but I don’t watch much TV, and never got into drugs – so it stands to reason that I have to get my kicks from somewhere – and in die Schweiz, there’s no Route 66. I keep thinking that one day I’ll get bored at these web gatherings but my mind is always on fire by the end of the night and I count the days till the next one. There were three topics at Web Monday Zurich #12 including, Memonic.com, the UBS Web 2.0 contest winners were revealed, and HowToPedia.org got my neurons moving. It was held at the offices of LIIP/Nektoon, and drinks were sponsored by UBS.
Memonic
Dorian Selz from Nektoon presented Memonic – a website where you “keep the essential” of your web journeys and save only what you need. I first saw Memonic at the UX Chuchi where we discussed their user interface and overall design. The current site looks a lot tighter than the initial offering and is serious competitor for a site I will actually use day to day. Basically, with Memonic you save elements of webpage you visit, and then organize those elements on your Memonic account. It was developed based on the needs Dorian and his colleagues saw as well as their experiences in their own web travels. Basically you go to a webpage, then click on a bookmark for Memonic, and you then can pick paragraphs of text, pictures, make multiple selection, basically click whatever is on the webpage, and these elements are saved to your account. Or you just bookmark the site as well. The point of course is that you just take those pieces which you need, and then can access that information quickly. You can also export that information in an email, to a twitter account, facebook, and also to a smart phone. This is great for traveling and really takes information storage beyond bookmarking, and therefore much more useful in daily life. These saved elements can be organized into sets on your account and that way organized. It’s similar to tagging, and then clicking on a set and getting all the saved information. Naturally you can have multiple sets, as pieces of information rarely fit in only one category, which is more how we store and access information in the brain.
“But, how do you make money?”
The business plan is always the first question at Web Monday during the question and answer session. Basically Memonic currently offers a free service, and later will offer a paid service with more functionality. These models are on a Business to Customer (B2C) design, but they also have ambitions to do Business to Business (B2B) to fulfill the needs of companies. Also in the future there are plans to actually use the information you’ve stored on Memonic as a search filter while you surf the web. So, it will be possible to analyze the stuff you’ve saved to Memonic, and use that as a filter to direct internet searches, which means a user should end up with more relevant search results (relevant to their needs) – very cool. When I think of competitors to Memonic I think of Zootool, but there’s also a US site called Evernote (which I had never heard of). I like Zootool because it’s based around saving imagery (the downside is that it doesn’t do text like Memonic), and is more of a visual-media/micro-blogging/almost-like-Flickr service, which also reminds me of Tumblr. Zootool operates very similar to Memonic when it comes to saving content and in my opinion currently has better social network integration (easier to share stuff) – but I see a lot of potential with Memonic for the future.
UBS Web 2.0
So, basically UBS sponsored a contest to learn about Web 2.0 and banking applications. Andreas Hoffman and his colleagues awarded 5000 CHF for the three best presentation of ideas concerning what UBS should be doing with web 2.0 to connect with their customers. Winners included Go beyond ebanking today (Roland Studer), Collaborative Filtering (Amancio Bouza), and UBS Super Trader (Martin Moser and Roger Singer). To a certain extent, the presented ideas were not ground breaking in the sense of new technology, but rather applying existing ideas to the question of Web 2.0 and UBS banking applications. But this is how many great shifts in technology occur, not by totally new inventions, but by interpreting existing technology in new ways and applying them to new areas (Idea Generation and Development – Startup 2009 Basel). Overall many ideas were similar to what is currently being done in other places like Amazon.com or other websites which focus on customer interaction. The point was to apply those principles to a UBS business model. In my opinion the main idea is to give more freedom of interaction to the client, and not keep them fully dependent on the client advisor. I sent in a entry as well, basically I said they need to empower the Web 2.0 client, but I don’t think I was really able to communicate the concept I have in my head. Roland posted his entry to his blog in a post titled, Go beyond ebanking of today.
I think UBS should be awarded some sort of uber Web 2.0 Technology award for their efforts and I’m happy to say I’m a UBS banking customer, and I’m looking forward to seeing what they come up with. The banking world is generally seen as having linear thinking and business practices. I’ve been reading/listening to “Break from the Pack – How to succeed in a Copycat Economy” and I’m really impressed that UBS is taking initiative to educate themselves on the Web 2.0 opportunities. They’re helping to define the future of banking instead of waiting for someone else to do it, but without knowing what the eventual outcome will be for their profits. This is the exact type of dynamic, non-linear thinking companies should be doing to break from the pack and lead their industries. Plus, Andreas Hoffmann came to the Zurich web community and partnered with Dania Gerhardt (Amazee.com) to setup the competition. It’s good for UBS, good for the participants, good for technology and idea development, and there’s more to come. UBS also plans on putting together a small consultancy team from three of the competition participants to do a business study and presumably help develop their Web 2.0 platform, really awesome initiative – they should get a write up in Forbes.
HowToPedia.org
It was the last presentation of the night that really set my mind on fire. As my first beer was wearing off and before I had time to grab another one, Maud Châtelet talked about HowToPedia.org, a non-profit website with the goal of empowering people in developing countries and enabling for autonomous, sustainable development in their lives. Maud started by showing two world maps. On the first was plotted the areas of poverty. On the second, the number of languages within a certain geographic region. If you superimpose onto the other, they more or less match up perfectly. The basic conclusion is that difficulty in communication is a significant factor in the development of people and technology in their lives. So how do we empower people to change that trend?
The goal of HowToPedia is to manage and distribute practical knowledge to people throughout the world, which they can use to improve the quality of their lives. To me this is like empowering the engineer in all of us, no matter our educational background. I personally think everyone is a poet and an engineer, an artist and a scientist, and that you don’t need to study in a university to practice these things in your life. So, through the website, practical knowledge is presented such as, purifying water, how to build a windmill, or even making sandals from old tires. To reduce communication barriers a goal is to translate this information into various languages, so that a maximum number of people can use it. This type of information exists on other sites, but the point is for howtopedia.org to be the main place for knowledge management, so that various organizations aren’t duplicating their efforts and wasting resources. The information is for free, but the site needs money to work, so at the moment there’s a focus on fundraising. I’ve been interested in getting into a program like this. I know a couple people doing Engineering Without Borders in the US, but I haven’t been able to find EWB in Switzerland, plus I love the idea of empowering through knowledge distribution, so it looks like howtopedia could be a good way for me to give back with my engineering skills.
So, Web Monday Zurich rocked hardcore. If you’re interested in more info on the Startup scene around Switzerland check out :
The Web Portraits Zurich project is moving forward. This was a project I started on Amazee to integrate photography with my interest in web technology. The first portrait shoot is with Mathias Möller, who works at Amazee and freelances for laut.de, a German music blog. The Web Portratis Zurich project is as much about exploring creative collaboration tools as it is about creating excellent portraits of people in the Zurich Web/Startup Scene. During the concept/brainstorming stage we’ve been using Google Wave, but at some point it makes scense to sit down for a face-to-face.
Face-to-Face
So, on a fine Friday night Mathias and I sat down at Cafe Sheres in Zurich discuss and get a concept direction for his portrait. I took along a sketchbook to make a mindmap while we talked. All in all it was an excellent meeting…coffee, free-flow of ideas, the stuff that brainstorming dreams are made of. The goal of our face-to-face was to throw ideas around, see what we like for the main shoot and make sure I don’t show up with a suit of Medieval armor when he imagined being photographed like a punk-rocker. A portrait is really a delicate thing, you are not making an image of a person, but rather taking an image of an idea (at least, that’s my view on it). The person is the idea, and their physical body a changing representation of only the outer shell. The key is to meld the elements of the person with the shadows of the outer shell. Maybe I think too much, but an image is usually not just a picture, and a portrait is rarely an accurate represenatation of the person in front of the camera.
The Person
During our meeting, I was sort of interviewing Mathias and the other half of the time he was talking out aloud about his ambitions and elements of his personality, which is exactly what should be going on during just such a meeting. What I learned is that Mathias is totally down with doing a cool concept portrait. Just to be safe, we’ll do a nice clean one as well (like Jill Greenberg/Platon), because it’s possible the concept fails (but it won’t). Among the various questions, I asked things like,
What movie do you see yourself in, or identify with?
What type of imagery do you like from music and album covers?
How do you want to see yourself?
These type of questions tell you a lot about a person, and I see it as more or less essential to get this background information, otherwise how will you know what elements fit the personaility of the person. Also, I don’t want to put Mathias into a concept he’e not comfortable with. The elements all have to flow together for the image to work. I learned that Mathias identifies with the Punk rock movement, doesn’t own a pair of Doc Martens, likes the dark and grungy tones in my photography, is interested in the skinhead culture, counter-culture, often sees things in a political context, likes the imagery of Sonic Youth and Morrisy, is interested in the connection between Pop and Art, wants an image that isn’t too sterile, and also not too bright.
Most importantly I found out that Mathias is interested in taking elements from himself (the person) and melding that the concept of the shoot (the idea). This was awesome to hear as it’s the way I go about developing portrait shoot concepts.
Online Collaboration Tools
One goal of the Web Portraits Zurich project is experimentation with different online tools to help the brainstoriming process and…let’s call it: Creativity Management. We started the brainstorming process on Google Wave, which worked ok to throw up some initial ideas and concept images, but it’s not about to replace the face-to-face meeting anytime soon. In the future we’ll use Wave to throw around some basic ideas, and then meet at a cafe for a sit-down brainstorming session.
For organizing workflow and mindmaps, I’ve been using MyMind on my G4 Powerbook and Cacoo, an online diagraming tool. First I took the notes from the meeting, wrote them all up in MyMind for visual organization, and then cut and pasted the main ideas to Cacoo. Cacoo works very well for making mindmaps and workflow diagrams. Since it’s online I can access my documents from any computer. These can be exported as png images to be embedding in webpages, and the maps can be shared via a url link to the online document, which makes it a very nice online tool. Above is the mind map I made up on Cacoo for Mathias, something I do for every photo shoot now. It’s an easy way to view and arrange elements of a portrait shoot, mixing concepts with the shooting requirements.
The Resulting Vision
At the moment I see Mathias standing in front of some old TVs looking a bit like Ian Curtis from Joy Division, the background is gray, layered with a bit of industrial grunge. On the TV’s are images of static and protest. He sports an awesome pair of framed glasses (the ones he wears). Part of the visual style will be influenced by Control, the definitive Joy Division flick. The point here will not be to make Mathias into Ian, but to take some visual points from that music style, and layer with Mathias, sort of like adding a grunge layer to a portrait.
The next step is finalizing the concept and doing the shoot.
There’s a cool photo exhibition in Zurich each year. Depending on the year it has a new name, in 2007 it was called Photo07, in 2008 it was Photo08 and this year they’re calling it Photo09 (although it’s taking place in 2010). The concept is sort of the year in review, present the body of work of different Swiss photographers in one big show. Basically, each photographer presents their work from the past year in a giant old industrial hall. The images are the focus, and you walk through the visual menagerie stopping to check out interesting images and passing on others. It’s in the Maag event hall in Zurich, the cool thing about the show is that it features anyone, pros, amateurs, fashion photographers, hobby photographers, it’s just a really cool collection of visual imagery. All in all it’s a cool night out to attend the show. I checked out Photo07, was in Detroit during the 2008 show, and decided to submit a portfolio and image concept for Photo09.
I went about the submission process like it was an engineering conference, which means that as long as you pay the registration fee and present some work, you can show or talk about whatever you want. I figured, based on the Photo07 show that it was the same concept, present my photos of the past year in a layout which I think best represents my Vision09. The organizer of a conference like the SPIE Smart Materials get-together doesn’t know what will be ground-breaking research and what is worthless crap because they can’t predict the future and progression of science, and therefore generally won’t deny serious work (although to be fair, some conference organizations just want to make money and will take anything).
So long as the organizers think you’re on the level, you’re free to display your vision. I figured it was the same thing at Photo Zurich – and maybe it was at some point, but that was before the show got popular, and this year they had far more submissions than space to display them. So naturally, people had to be cut from the list. I submitted a portfolio and concept presentation to Photo09, which basically encompassed my year in photography for 2009. This was an interesting year since I had a nice combination of income, travel, and free time to think about life. My Vision09 includes images from Bratz in Rome and California to portrait shoots with Jurgita, her cousin Margarita, myself, and the Barbie Hunter Alexandra was there as well. It seemed like a cool collection of images which couldn’t be denied, but it was – and I’m fine with that.
It’s sort of discouraging to get a rejection letter for your first photography show, my first journal submission was accepted by Smart Materials (IOP Publishing) with barely a correction request. The divide between Art and Science is nonexistent for me, so I figured I would at least get in to Photo09, but on the other hand, I’ve had an equal number of articles rejected as published in scientific journals. It was actually a very apologetic rejection letter I received, so well-written in fact, I had to ask my girlfriend to confirm that they had indeed rejected me. The German was so eloquent to my non-fluent eyes that I didn’t know if I was being asked to not attend, or if I had gotten in and they didn’t want me to feel too good about myself. On the one hand this sucked, but on the other hand, it meant I wouldn’t need to pay the 250 CHF entrance fee plus the costs associated with printing out my display images. Which, in the end means it’ll make paying the credit card bill for that Zulu shield I ordered from South Africa much easier to rationalize (yes, it’s for a photo shoot).
Rejection from Photo09 stung for an instant. I’ve never been actively interested in what people think about what I shoot (not to the point that I would cry for not getting in a show). Each image is a failure in my mind, to accurately communicate the emotions and visions from my brain, so I wasn’t hurt that the editors at Blofeld Entertainment GmbH didn’t want to show my pictures. However, since I went through the editing process of putting together a presentation concept for Photo09 in Zurich, I figure I should display it somewhere. Since the web is one of my main platforms of choice to display imagery, I figure I’ll do it here (Vision 09 on Issuu). I’m slightly scared to see what the Vision will bring in 2010.
Probably the most frustrating thing about shooting with someone is that you generally only get to do it once. You notice things during a shoot and afterwards, and often time I wish I could shoot more with folks like Demari Vi Syth, Margarita or Arctica, but one lives in England, the other is based in the Ukraine, the third is in Germany, and being models, they’re often traveling to different shoots anyways. So if I were able to shoot with any of them more than once a year, it would be a miracle.
That’s why it’s always awesome to have a local model to shoot with, and to develop a body of work with. When a model is living right next door you have the freedom to plan and re-shoot concepts as needed. You also come understand one another in a way, the shooting style, the posing methods, and this can bring a greater depth to a shoot and concepts. That’s why I’m eternally grateful that Jurgita lives next door.
Since both Jurgita and I like to shoot and model around, it’s been fun playing with lighting gear and concepts. For example, using an Orbis ringflash to add some shadow texture to the face, in a poorly-lit parking area. Or perhaps using a gridded octabox to define a lighting poem for the whole image, or just stepping out of that constrictive Strobist-Mindset and shooting with the natural street lights.
