Mark

Mark is a guy from Michigan who lives in Switzerland. He's a photographer, occasional writer and trained research engineer. His free time is sometimes monopolized by mountain touring or travels. On occasion he attends and presents at BarCamps and blogging events.

Panasonic LX3 and Elinchrom Coffee Madness

6 Nov ’08LX3Elinchrom, lighting, LX3, Panasonic, review

For the first two years of it’s genre, the Ricoh GRD, GX100, and Canon G7 were the top compact cameras in the marketplace. This has changed as camera companies have realized that yes, photographers do want high quality image making ability in the palms of their hands. Currently, the high quality compact camera field includes the Ricoh GX200, Ricoh GRD (II), the Canon G10, the Nikon P6000, and the Panasonic LX3 (we’ll ignore the Leica clone model). Ah, and the Sigma DP1. Many reviews are out on these tools, but I have a will to be weird, so when Matt emails me and says we should test out his new LX3 in my new home studio, I says “Hell Yes” in my heads.

Matt picked up the Panasonic LX3 for an upcoming bike tour in Asia, I just got a studio background system, Matt has a set of Elinchrom Ranger Rx flashes, and I have a new coffee pot and set of vintage coffee cups. The keen reader might be able to guess what’s coming next, but I’m about to tell you so it’s irrelevant. There’s a shot I’ve been replaying in my head for a while, a person trying to sip a bit of coffee as it flies through the air, just out of reach of their lips. This is easy to imagine, but slightly more complicated to realize. You need good lighting, a fast shutter speed to capture the coffee in the air (with tack sharpness) and you need a place to do it. With Matt’s email, I knew all the elements were now in place.

Now, we had other tools to do this shot, I have a Minolta 7D, Matt shoots his professional jobs with a Nikon D300, and we both have access to excellent rental shops in Zurich, where you can get whatever you need from Canon to Mamiya, from Leaf to Phase One. But we wanted to explore the LX3 and see how it works in the studio. Does it make sense to use a $2000 lighting kit with a pocket camera? Hell Yes I says in my heads.

Technical Details

The Elinchrom Ranger system was fired using the Skyport radio trigger system, as the LX3 has a hot shoe, this worked flawlessly. The Ranger RX system has a flash duration around 1/2250 sec. depending on the power setting (according to the Elinchrom specs). This is one reason to use a top-of-the-line lighting kit like the Ranger system over my Strobist-inspired Contax and Metz flashes for capturing coffee in the air. With such a short flash duration, you can freeze moving liquids with super precision. Additionally, we used Matt’s Elinchrom Octa box, which provided beautiful wrap-around lighting – and makes my small Alzo softboxes look like, well, small, inadequate light modifiers (for this application).

The full setup included an Apple Green background, and me kneeling on the floor with a few towels laid down to protect the paper from the incoming coffee splatter (only partially effective). We had a system, Matt counted one….two….three, and at each number I moved….left…..right…..left, and at the same time propelled the coffee cup in the air and tried to catch the flying liquid with my lips. Then I would wipe up all the coffee splatter that missed the towels and had landed instead on my new wood floor. This took a few shots to get the timing down, but after a few tries and two beers we were getting acceptable results. One main difference between DSLRs and compacts is shutter lag and focusing time. To get around these limitations Matt pre-focused and locked the focus on his LX3. This essentially eliminated the shutter lag problem. He shot with a shutter speed of 1/1000 and an f-stop of f/8. There were no problems syncing the flashes at this speed, the Skyport system worked much better than my Chinese radio triggers in this regard (high speed syncing). This of course highlights one reason to use the LX3 instead of a DSLR or a digital back system, theoretical high-speed syncing on the order of 1/2000. Chase Jarvis did something similar in his Kung Fu water droplet tutorial. But you really don’t need a $40,000 camera system to capture liquid in the air. In fact, you’re a tad limited if you do pick the Hasselblad because if you use a $40,000 Hassy system you’re limited by the sync speed of the camera. To work around the shutter sync limitation one would generally decrease the ambient lighting in the studio, open up the shutter of the camera, and then fire the strobes separately to capture the action, and close the shutter. The exposure is then determined by the flash exposure and aperture setting of the lens. This technique requires a bit of preparation for each shot. With the LX3 and it’s high-speed sync abilities combined with short duration Elinchrom strobes, you just point and shoot, which is the whole point in using a point-and-shoot camera. ?You’ll need to fiddle a bit with the strobe power setting and aperture setting on the camera, but it only takes a few seconds. ?In this setting the shutter speed was around 1/600, but a lower speed could have been used as well, the exposure of the scene being dominated by the strobes.

The Results

The combination of studio lighting and the LX3 really surpassed what I was expecting. The light quality produced with the Octabox combined with the short flash duration of the Rangers made it possible to freeze the flying coffee with a texture and definition I was not expecting. When combined with the resolution of the LX3, and it’s superb Leica lens, you get a tack-sharp image with excellent color and dimension. The combination of a small sensor camera with a small aperture also meant sharpness across the image. As the LX3 RAW format is not widely supported, Matt shot in JPEG, which was fine for this application. We’re not planning on blowing these images up to large sizes and the exposure was perfect, so the difference between a RAW and JPEG image in this shoot was fairly minimal.

There’s one thing I’ve learned since I started shooting with a Ricoh GRD a year ago, and is reinforced here: pocket cameras, like all tools have limitations, but when the right light is used, the resulting images can be as jaw dropping as those taken with DSLRs. Lighting and composition are generally more important than megapixels, and it’s one reason why I’ve added more flashes and modifiers to my toolbox instead of a new DSLR (but the Sony A900 is oh, so, so tempting). Still, if you’re getting a pocket camera, it’s good to know it can be used in a variety of situations. Like the Ricoh GRD, the Panasonic LX3 works great in the studio environment. When Matt emailed me about shooting with the LX3 in the studio I was afraid I would be motivated to pick up an LX3, but the experience was worse, because now my eyes are set on the new BXri 250/500 Elinchrom flashes announced at Photokina.

About the photographers:

Matthew Anderson recently moved to Switzerland and is currently engaged in the art of producing beautiful wedding photography and the precision of imagery for commercial clients.

I technically didn’t do much photography here, and was more of an art director, have little of a life and fill the void with photo gear.

A Bad Blogger Back from Berlin

1 Nov ’08Berlin#bcberlin3, BarCampBerlin3, Berlin, Blogging

BarCamp Berlin 3 was, as can be best described in the popular vernacular of an MTV generation, “Off the Fucking Hook.” It was a barcamp by which future barcamps will be measured, it will always exist as a whisper in the internet night, lingering in the back of blogger minds until the apocalypse. As an American living in Zurich who happens to know a few people from the city, my view is that if you’re attending a cool party around Zurich, it’s probably being hosted by someone from Berlin. Expectations were high as I landed at Tegel Flughafen, and they were fulfilled in every tech geekiness sense.

The point of a barcamp is the free exchange of ideas. These ideas are mainly directed towards the internet technology sector, but all are welcome. So what were the great ideas that I was exposed to at BarCampBerlin 3.0? Some highlights from my view include ZooTool, presented by Hartmut Wöhlbier from Mannheim, it’s an interactive tool to replace bookmarking in the internet. I’ve started using ZooTool, but find it more useful for images, as it scans a page to see what content can be saved, and so far I’ve found it less useful for saving articles or text. Alex Kawas received the most enthusiastic applause of the weekend for his talk about optimizing your sleep to improve your productivity. I asked him why when I have a few beers, my next day is extremely productive, but he admited that he did know. I respect this type of answer, becuase it’s far more useful than when a person starts bullshitting an answer to cover the fact that they dont’ know.

Of course, as a photography-centric blogger, I was highly attuned to the imagery topics. For a while I’ve been looking for a way to produce custom messenger bags with original artwork, and by the grace of the divine spirt a German company is doing exactly that. CROW’n’CROW GmbH allows you to create and eventually market your custom bag designs on their site. This is similar to something like CafePress, but the quality of their bags is superior to anything I’ve seen so far, and I plan on getting a few bags from them. Currently their site is in German, which is great for me but so far they’re only targeting the German and European markets, watch them for eventual expansion to the States. I talked briefly with their reps, and Steve said large orders to the US might be possible, contact them for details. On the photography front, Ole Begemann gave a demonstration on using Strobist inspired small-flash photography techniques. Ole is one of those new-breed digital photographers, who produces fantastic imagery despite not having a degree from the Brooks Institute. His Flickr stream has inpiring images from Berlin to Bolivia, and and many areas inbetween. Ole took me on a photo-tour of Berlin before the barcamp and now I’m highly motivated to go back to Berlin to shoot at the locations we scoped out.

Bar Camp Berlin 3 was really a well-organized event. The only problem was in the acoustics of the event. The sessions were held in an open hall with dividers for to create small rooms, but the sound went up and reflected off the ceiling, making it hard to hear what was being presented. A minor thing. All in all Bar Camp Berlin rocked, and I couldn’t thank the organizers and sponsors enough. The event was held in the Hauptstadtrepräsentanz of the Deutsche Telekom. Every time I head to a barcamp I give a talk, and my talk at BarCamp Berlin 3.0 was on Sunday morning, centered on the use of visual imagery for blogs and the internet. This was an interesting experience, because I didn’t find anytime to sleep between Saturday night and Sunday morning. Although I was coherent, I somehow didn’t push the right button on my Zoom H4, and therefore the audio of the session was not saved for posterity.

The real fun was later on Sunday afternoon when the city began to take on an unrealistic feel, and I felt like I was walking through a Pink Floyd video. I’m sure that Alex Kawas would have recommended sleeping at some point, but I had no desire to. The true value of a BarCamp is inspiration, and I got a lot of that in Berlin. I spend four days in Berlin, the first two were spent on photography and writing, going nowhere and doing nothing. I had my Zoom H4 with me and recorded sounds of Berlin, and plan to do some visual poetry combining the visual images and Berlin sounds. Hunter S. Thompson used to say that the weird never die, but I think we just like waiting until we have a reason to. He found his time, but I’m still waiting for mine.

Visual Imagery for Blogs – Bar Camp Berlin 3

View SlideShare presentation or Upload your own. (tags: #bcberlin3 imagery)

Concept to Photo – Urban Dry Tooling Video Tutorial

13 Oct ’08Urban Dry ToolingConcept to Photo, Creativity, Photoshop, Tutorial, Video

Photography and text-based web publishing are fantastic tools for communicating ideas across the world. However, they have their limitations. I think in a 3D moving picture mindset, and therefore, it made sense to start communicating using moving pictures and spoken words. Concept to Photo – Urban Dry Tooling is a video tutorial about starting with a concept, and then translating that inspiration into a final photo.

This isn’t a new idea, there are many photography related video tutorials on the web. However, I rarely find one I want to watch for more than 30 seconds, because they’re either boring, or filled with the least relevant information possible. Another problem is that in many ways the photography tutorial video genre has become a dumping ground for marketing videos from photographers trying to emulate Chase Jarvis – the famous commercial photographer from Seattle who is often credited with starting the photo-video marketing movement. However, he’s a unique gem in the chaotic video landscape of the internet, and his videos have yet to be matched for style or content. I’m not a photographer posting a video to show off my equipment and pretend like I have a cutting edge production studio. I’m a guy in an apartment with an old G4 Macintosh and an old Minolta 7D DSLR who likes to think up concepts and express them.

The concept behind this video is simple, compress my creative and photo production process into the upper attention span limit of an average internet video viewer.

This video tutorial was created to fulfill three functions: first, as an exercise for me in producing a video I would want to watch (but I’m weird so this probably doesn’t apply to the average internet viewer). Second to help me understand my creative workflow by packaging it in a video form (teaching to others is the best way to learn). And Third to give other photographers, creatives, and anyone else interested in a new (or old) perspective on the creative process as applied to photography.

Audio was recorded using my Zoom H4, screen capture video was obtained using Snapz Pro X, music was obtained from Kevin Mcleod’s music collection, and the rest is just still images and titles. Some say that soon cameras and camcorders will be one and the same, and they’re right. But in transitioning to the video world I wanted to start simple, and that meant using primarily still images.

Bad Bloggers go to Berlin

8 Oct ’08Berlin, BloggingBarCamp, BarCampBerlin3, Berlin, Features

Good bloggers go to San Fransico, Bad bloggers go to BarCamp Berlin 3. At least, I’m hoping that’s what will be written on the BarCamp Berlin 3 T-shirts. BarCamp Berlin 3.0 is setting up to be the coolest blogging event of 2008, and probably one the best held so far in the history of the BarCamp. Paris has flair, Zurich beauty, and Detroit has true grit. But Berlin is one of those unique cities with an excellent mix of history, tech, art, design, and badassness. In Berlin the people are hip, beer is plentiful, and the clubs get hotter as the night turns into morning. It’s also easily one of my favorite places for photography in the world. Berlin is a city in flux, it has a flow, and between new buildings filled with new ideas the old walls give the determined poet inspiration. I could easily spend a month there, but this is the wrong attitude. If you spend a month anywhere you run the risk of getting comfortable. Better to enter and leave the environment as harshly as possible, keep the mind alert and the senses hightened, otherwise you’ll miss what you came for. It’s all the more interesting when you have to push youself for a few days with little rest.

First, the main deal: there are something like 650 participants from Germany and around the world attending BarCamp Berlin 3 (Oct. 18th and 19th), and it kicks off a Web 2.0 week in Germany. Two big parties are happening on Friday and Saturday night, with the camp festivities starting Saturday and ending on Sunday. Sponsored by a number of tech companies, including Oracle and Nokia…I’m incredibly geeked about attending. Of course, to get in, you have to be on the list.

Getting on the list wasn’t easy, the day registration opened I followed the link in my email only to get denied on the spot, because it seems like the available spots were filled up in a near simutaneous flurry of internet mouse clicks. Fortunately for me, the cool folks at BarCamp Belin had reserved space specifically for international guests. Since I come from the US and live in Zurich, I seemd to qualify. This naturally brings up what I would do at BarCamp. The concept, as with every barcamp is no spectators, you give a talk, volunteer or blog about the blogcamp. I’m always in the presentor category. Not because I know what I’m talking about, but some days you like to hear yourself speak, and preparing a talk means you have to have a grasp of the content. This isn’t like attending a scientific conference where only two people out of twenty will be able to understand the words flowing out of your mouth. At a BarCamp you want to communicate ideas for the pure sake of spreading knowledge and inspiring people. My last apperance was at BlogCampSwitzerland3.0, where I rambled on about integrating Flickr and blog content. As a speaker, I always come out of the process with a deeper understanding of the material and of myself. Additionally, speaking reaffirms how much I don’t know about the world. I like to think I offer a unique perspecitve, trained as a research engineer I blog about cameras, photoshop, creativity, phtography and produce imagery for Flickr. My main interests for BarCamp Berlin are delving into the production process of visual imageray for blogs, and distributing that content in diffenet ways on the web. My video production skills are improving, and I’ll post my talk in two or three videos after the show.

Now the only question is what to pack? I’ll take three cameras to Berlin, burn through as much Velvia film as possible in 35mm and 645 formats and try to capture the feeling of the adventure. Street sounds and poetry will be handled with my Zoom H4 digital audio recorder. My short list of cameras includes the Ricoh GRD, Contax G1, and Fuji GA645 (wi) cameras. The Contax G1 might not make sense to some people – who still shoots 35mm in a digital world? Well, here’s a better question, how can one spend time photographing in place like Berlin and not do it with Carl Zeiss lenses?

Photokina Nikon-Canon-Sony A900 Deathmatch

14 Sep ’08Random ThoughtsA900, Canon 5D-II, DSLR, Features, Nikon D4, Photokina, Sony

The Sony A900 is a camera of purpose and symbolism. Probably the most important and influential DSLR release in the past 5 years. For some, it’s the realization of a Minolta dream that a robust full-featured behemoth in the spirit of the Maxxum 9 film camera would be realized. A professional tool for those of true grit. For others it’s a symbol of the megapixel race, and is decried as a waste of sensor area. I see it as the near final orgasm of a tantric seduction which Sony initiated nearly 2 years ago with the showing of two concept models at Photokina 2006. Now, just a digital blink a – few years after release the A100, Sony boasts a robust line of DSLRs, for soccer mom’s, guys with cameras, (GWCs) hobby fanatics, and now studio, landscape, and fashion photographers.

The reason to buy into the Sony system is similar to why people pick Macs over PCs. There are differences in this analogy, the Alpha system isn’t inspired by LSD flash backs and Sony is as large as Microsoft. But the point is, if Sony (like Apple) wants any market share from Canon and Nikon (versus Dell, Microsoft, etc.), they have to produce excellent products. They have to innovate, they have to do it right the first time, and they have to listen to consumer needs. These are things which arguably, neither Nikon nor Canon have any need to, and don’t do. With its dominate market share in the DSLR world Canon has become complacent, releasing camera models which are impressive but lack any market pressure innovations. Nikon is starting to ramp up it’s game with the D3, D700, and D90, the first DSLR to offer video recording. There’s little doubt that the Canon 5D replacement will as well, because the wolves are now out of the woods and looking to satisfy their appetites for Canon blood and camera sales.

With the A900 Sony has released a real tool for studio and fine art photographers. Enough resolution to beat the freakishly expensive Canon flagship 1Ds Mark III, in-body lens stabilization, weather sealing, and micro tuning of lens focus are nice features to have, but considering the market price of $3000, the A900 offers the greatest price-performance combinations in any DSLR ever released so far. The A900 can accommodate fine tuning focus profiles for 30 lenses, so critical focus adjustments can be made on the spot by the user. Of course, Sony might prefer to get paid for tuning lenses like Canon does (instead of allowing users do it), but at the moment the infrastructure and pro service centers don’t exist like they do for Canon. Ahhh, and the lenses…the Carl Zeiss line of autofocus glass now includes a 16-35 and 24-70 f/2.8 lenses, the ideal objectives for a 35mm full-frame body. Then there’s the 85mm and 135mm lenses, fabulous for portraits and razor sharp. Then there’s the ability of using full-frame lenses or cropping to 11 megapixels for APS-sized lenses on the A900, which means one doesn’t have to debate about lens type, they’ll all work with the new Sony.

Of course, as an 800 pound Gorilla, everyone knew Sony was coming to the DSLR jungle, they could feel the ground shake as it approached and heard the monster when it began to roar with the A350 and A700 cameras. The recent news of the Nikon D90 is nice, but we all know that’s not the end of Nikon for this year. The Nikon D3, while a revolution for Nikon users, was only a stop-gap camera so they wouldn’t jump ship to Canon, it was meant to pacify Nikon pros for a little while before the real prophet was ready to be released. The Nikon D4, a capable 24 Megapixel DSLR will for sure be released at Photokina 2008, there’s just no reason for it not to be. The Nikon D300 has essentially the same chip as the Sony A700, and the D4 will probably have a chip very similar to the A900. The last question is what Sony will release in early 2009? The A900 is nice, but will all know the A700 is starting to age against the competition, and an A800/A850 with a full-frame sensor to fill the price gap between the A700 and A900 seems painfully logical.

It took some time to go from the A100 to the A900, and the Sony marketing tactic has been to tell everyone the end of the story first. “We want to take serious market share of the DSLR market, and this will be our flagship, the A900.” This was a bold and unheard of attempt in the digital camera world. Pentax tried this and then failed to deliver a digital version of their medium format camera system, and have since stayed in the shadows producing a niche DSLR for committed followers.

The tactic is designed to prevent users from purchasing from competitors and is very simple. You tell people about the awesome camera 18 months early because it’s a way to drum up enthusiasm for a new camera without immediately releasing a product. The point is to encourage people who are thinking of not buying a Sony A700 versus a Nikon D200 to go ahead and invest in Sony, because Sony is committed to being a contender and producing a full DSLR system. Such a system can’t be supported if people think that Sony is interested in only selling glorified point and shoot DSLRs. An 800 pound gorilla can do this.

The beast tells you what it will do and then laughs as the bush men try to kill it before the Kong destroys the village. But this is the DSLR world, far more dangerous than any jungle, and Sony is indeed a vulnerable beast. While Sony has been enticing consumers with dreams of the A900 for two years, Nikon and Canon have been gearing up for the death match. In particular Canon, the DSLR company which doesn’t need to innovate, has had more than enough heads-up on what would be coming, and are going to release a 5D-II for Photokina, which is rumored to have 24 megapixels, live-view, and movie capabilities. They have to, because at the moment the Canon line is aged and stiff compared to Nikon and Sony. 2009 will be the year of the full-frame DSLR death match between Nikon, Canon, and Sony, for all of them will have monster cameras to sell and all will have to be below the $3000 price point.

Competition is good for the consumer and forces innovation, so what other forces are at play? What comes next you wonder? Look to the planet Mars…children of the night, for the Red One uber innovative digital movie camera maker is rumored to be developing its own DSLR, which will be more of a hand-held high definition video production system than a camera.

No one knows when this DSLR war will end, or exactly when the difference between DSLRs and camcorders will be a matter of marketing strategy, but it’s certain that the jungle will get bloody this year. The air is filled with the scent of DSLR blood, and it’s a great time to be a consumer of digital camera technology.

BlogCampSwitzerland 3.0 Flickr-Blog Integration

3 Sep ’08Swiss3.0, BlogCamp, BlogCampSwitzerland, Blogging, Features, Flickr, strobist, Switzerland

I had the excellent opportunity to join in the third BarCamp in Zurich. BlogCamp Switzerland 3.0 was held on August 29th, 2008 at the Technopark in Zurich. ?This was my second attendance at BlogCamp Switzerland, I did a talk at the first one on March 24th, 2007 where I gave a talk called ?Photography and Writing for Blogs.

BlogCamp Switzerland 3.0 included a cool mix of people and ideas. I listened to Cédric Hüsler (http://keepthebyte.ch/blog.html) talk about the impact of polling feed networks and how much traffic is wasted on checking if blogs have been updated. In the afternoon I went to hear Patrick Liechti from Sun Microsystems talk about organizing a Startup BarCamp type conference to educate people on how to form and succeed with new startups. This underscores the advantage of attending a BarCamp, lots of new ideas and exposure to new areas. I’m looking forward to attending BarCamp Berlin 3, which will be the third for that awesome city.

This time I put together a talk centered on using Flickr as a way to integrate photography into a blogging workflow. This sounds a bit technical and boring, but I tried to get all blogging philosophical and hit on the idea that photos can be used to instantly communicate feelings in invoke emotional responses in ways which aren’t possible by blogging just using text.

The fusion of text blogs with Flickr postings means you can market your blog content to a large number of people who are interested in visual stimulation. If your images communicate an essential message, they can be used as ways to bring traffic to your site. Furthermore, using the community aspects of Flickr enables very good interaction with blog readers. David Hobby knows this, the author of Strobist has skillfully used Flickr to build a reader base that wouldn’t have been possible if he had only blogged using his Blogger account. And after learning some things from David, I used Flickr to market my blog posts about photographer Joey Lawrence and his Photoshop DVD Tutorial with the Strobist Flickr group discussion board. I also hit on how Flickr is currently one of the best solutions to the problem of finding photos on an internet when search engines are still all text based.

Anyways, since I’m exploring the transition from text blogging to integrated photo blogging I thought I’d add some video and audio to the mix. This first one sort of sucks, but I’m looking to improve. Below I’ve embedded a version of my talk entitled:

Marketing Blog Content with Flickr

Timing and Community

Concept to Photo – Workflow Tutorial

3 Aug ’08Concept-PhotoConcept to Photo, Features, Photography, Tutorial, Workflow

For some reason the job details between photographers and scientific researchers are dramatically different, but from my perspective the motivation and work-flows are almost indistinguishable. Maybe it’s just my will to be weird, but when I sketch out a photo concept or think up a new research project, the exact same centers of my brain are working at peak capacity. This was the inspiration in developing this article on the creative workflow from concept to realization as applied to photography.

IKEA Dry Tooling

The generic view of artists is that they’re filled with an abundance of talent and drive and create through pure inspiration – bubbling from a magical fountain in their soul. The generic view of a scientist/engineer is one of a logically cold calculating individual slaving for days and nights and eventually years with a sort of mad-scientist personality detached from reality – characterizing the world in theories and mathematics that normal folks just don’t understand.

The more I started actually doing photography I began to realize some things would go faster and come out better if I actually thought about them – laid them out beforehand you see. It’s not like I need to define the process in a textbook. After all, photography is Art, the result of intuitive inspiration and amazing talent…blah, blah, blah. But the fact is, as an engineer I acutely appreciate the poetry in a well executed project. An elegant well-thought out project map is as beautiful as a fleeting mountain vista or abstract impression. The link between art and science/engineering/design is indistinguishable, so why not integrate them all? Take the analytical themes of science and fuse them with the free out-of-the-box thinking of art and photography.

I like to take the analysis aspects of science, combine with the project management aspects of engineering, mix with the artistic element of design and cap it off with the fool-proof ease of digital photography and computer imaging. We end up with a total process for the concept develop though image execution and output.

I’m not defining the creative process because I feel a need to before producing an image. Yes I can pick up a camera, set up lights, or not use any lights and produce great images. Sure art is supposed to be free-wheeling and off the cuff and pure inspiration and guess what – so is engineering. Even if you don’t think there’s a process going on inside the nicely packaged computer inside your skull, doesn’t mean it’s not happening. So why not exploit it? Why not explore the creative production process and learn how to improve it?

So, for clarity let’s quickly define the photo production process as:

Concept – Production – Shooting – Processing – Deliverables

Concept

This stage probably doesn’t need to include a camera or computer or anything more complicated than a pen and paper and your thoughts. You just think up what you want to do and start putting it down so it doesn’t get erased in your short-term memory banks. Sure this can be done inside your head, visualize a subject with lights and angles and photoshop layers and then try to produce it directly with a camera. Alternatively setting things down on paper usually brings up more questions. Like, what color should the pants of the model be, will I need a grid to highlight the face or will two soft boxes suffice. Of course, all of this can be worked out on the fly as you’re shooting, but if you can visualize everything before you start, you will naturally get more accomplished and probably get closer to realizing of your vision faster than doing it all on the fly. Essentially the concept stage is there for brainstorming: subject, location, colors, lighting, message, mood, etc. These are realized as sketches, mock-ups, whatever you need. Figuring these things out early means not having to screw around with them later.

Production/Logistics

Once everything is set up in your head, you just need to go through the actual process of producing the work. How will lights be set up, what equipment and wardrobe is needed? Do we need to buy a purple velvet jacket? How about some clear makeup to reduce glare on the nose? Where will the shoot will take place, and how do we get equipment and the models together in production. You could even include a subsection purely for logistics. Screwing things up here means you forgot to bring batteries and your cool new flash doesn’t work or that awesome Octabox is useless because you didn’t pack the speedring. And that means not having the elements necessary to get the image you wanted. Developing equipment lists, maintaining an organized lighting kit which can be taken when needed, and knowing how to set everything up and execute the shooting session efficiently means it could take 10 minutes instead of 60 to get the images you originally wanted.

Shooting

With the concept in your head, and all the logistics worked out and the various elements of the production set up, all you have to do now is press the shutter and head to the next step (in theory). We could also call this the execution stage, but that sounds a tad morbid. Probably it won’t go so smoothly as simply depressing the shutter button, but the point is that if you work out the concept and logistics before you actually start shooting, you won’t have to run around looking for random flashes or light modifiers or – trying to come up with a totally new concept on the fly and not have the resources to see it realized. Many people will say they’re in their “element” when running around fiddling with flash position and making models wait because they didn’t prepare beforehand. I’d rather take the least amount of time as needed to do the actual shooting and move on to Processing the images moving on to the Deliverables. The idea is, get the shot and make great exposures that can be successfully processed into the final image you want.

Processing

In the golden ages of darkrooms and chemicals the main essence of your image was produced in-camera, unless you were a real wiz who lived in the darkroom. I now more or less consider the image from a camera to be a nice starting point – or a possible end point. Processing can be as easy as tweaking the levels or a bit more complicated, leading to various layers, filters, and electronic brush strokes in Photoshop. Processing can mean compositing multiple images together or working exclusively on one from the camera. Processing can make an angry man look approachable or a little girl look like a devil. The colors, shadows, image sharpness, it can all be defined and/or modified at this point to realize the final interpretation of your original concept/vision. How you do it is up to you. My processing work-flow starts by loading images in Adobe Lightroom, editing those images to focus on the images I want, the ones which best communicate the original concept I had. Those are further edited down and the finalists are exported to Photoshop for editing and compositing (if needed), whatever is needed before finishing and moving on to Deliverables. The final images are generally exported from Lightroom (even if heavily modified in Photoshop), primarily because last minute exposure tweaks, cropping, and adding watermarks is far easier in Lightroom than in Photoshop. Depending on your output destination color management is either irrelevant (like to the web) or essential (like for printing).

Deliverables

Website, Flickr, print, Flash movie, printed tattoo, however the image gets from your computer to your audience/client is the Deliverable. Here, beyond sizes, formats, and possibly printer and color profiles there’s not much to enhance or to dilute the vision conceived in the Concept stage. If the Concept-Production-Shooting-Processing stages were done well then the output will look great in any media. If you got lost somewhere between Concept and Processing and forgot to pack an extra flash, then the Deliverable might be lacking, it’s the culmination of everything which came before.

The End?

Here it was and now it’s not, a guide to conceptualizing and producing the fantastic images you want out of your digital life. You can be an engineer, naturally untalented Artist or a librarian, or anything else you can imagine to classify yourself, but if you recognize and follow a process or develop your own and stay true to the vision in your head (and pay attention to the details) the images will come out fantastic. Getting down to Brass Tacs, any project, whether scientific or artist can be thought of as the effective management of resources. You have models, locations, lighting equipment, etc. The job is simply to communicate a message/concept based off of those resources in the least painful way.

A Sony Alpha A900 Gorilla Eyes the DSLR Jungle

23 Jul ’08Random ThoughtsA900, Cameras, Canon, DSLR, Features, Full-Frame, Nikon, Sony

The end is near, and hack camera writers across the web are digging in for the mad-capped pseudo blood-bath set to be unleashed on the digital camera world. The release of the Sony A900, the full-framed 24 Megapixel beast will be launched before the end of 2008. There’s little doubt that Sony will unveil a DSLR marketing spectacle like the world has never seen at Photokina 2008 in Cologne (September 23rd-28th), and it might even be worth attending this year.

For give-or-take a decade now the DSLR market has been dominated by small sensor APS-sensor sized offerings, and Full Frame 35mm sized image sensors have been integrated into only a few cameras models, such as in the release of high-end Canon cameras such as the EOS-1Ds and more affordable 5D models, plus a few washout releases by Kodak. Full-frame 35mm image sensors have many advantages, in particular that the majority of DSLR lenses are designed for that sensor size. All the benefits of selective focus and shallow depth of field can be fully exploited when paired with 35mm sensors, which are less pronounced when one uses a 35mm-designed lens on an APS-sized camera body. So far the benefits of larger imaging sensors have stayed in the plus of $2500-$3000 (at the low end). Even the recent release of the affordable ($3000 MSRP) 35mm full-frame camera by Nikon; the D700 is really only there for professionals and gear heads thirsty to drop money on a new trophy camera. The D700 competes directly with the Canon 5D, which originally brought full-frame capabilities to pros and advanced amateurs the world over for the lowly MSRP price of $3299. The release of the Canon 5D and Nikon D700 were significant, but for true innovation the market need competition.

Competition benefits the consumer, and Canon has been the Microsoft of the digital camera market, nearly fully dominating the 35mm full-frame digital segment since it started. There’s good reason for it; Canon does cameras, lenses, sensors, and software/firmware, all of which are key components needed to produce a successful digital camera. Canon has the means of developing all of these essential components in-house using one design strategy.

By comparison, every other DSLR company has been able to do maybe two of the above (at most), but without the last piece of the development puzzle it’s been difficult to match Canon, which generally means the ability to develop and manufacture the imaging sensor. Many companies, such as Nikon have relied on partner companies to design and manufacture the imaging sensors. So while Nikon, Pentax, Minolta, Leica and Olympus could design great cameras and lenses, they couldn’t build DSLRs without sensors from companies like Sony. Sony produces many of the imaging sensors used in current point-and-shoot as wells as DSLR cameras. But it wasn’t until Sony bought the camera technology from Minolta that they could start developing the Alpha DSLR System. The true strength of Canon has been its ability to develop, manufacture, and release DSLR models faster and with more precision than the competition. Even Nikon hasn’t kept up with the Canon camera release cycle and only released its first full-frame model a year ago in the form of the D3. Nikon is improving in this respect, but there is now another beast in the DSLR Jungle.

Enter an 800 Pound Gorilla…

Unlike every other camera company, Sony can actually match and beat Canon in the camera development game. Sony bought the camera and lens technology from Minolta, who got out of the camera business because it couldn’t develop and release cameras at the rate of competitors. Sony has partnered with Carl Zeiss, who now designs and oversees production of high-end lenses and markets the Zeiss ZA line for the Sony Alpha mount. And as a final piece in the puzzle, Sony can design and produce their own imaging sensors, which is something only Canon does at the moment (although Nikon has recently started down this road with the D3 and D700). Add to that the fact that Sony is huge, with distribution centers and marketing people in every corner of the globe, and it’s a sure bet that with an aggressive business strategy they’ll change the DSLR playing field. Why? Because Sony doesn’t enter markets just to release products, they’re a contender. Sony over turned the high-end video and camcorder markets, and they’re poised to do the same with DSLRs – with the new A900.

The soon to be released A900 from Sony could change the status quo of the DSLR world. The release of the A900 will mean that together with Canon and Nikon, there will be three major development and manufacturing entities producing and marketing DSLRs with full-framed 35mm image sensors to the general consumer market. The potential technology infusion and price reductions could be the first real signs of an end (or at a least plateau) to the DSLR evolution game. The 2007/08 DSLR offerings from Sony have been significant. The A700 was released in late 2007. Essentially the upgrade to the Minolta 7D, which fans of the camera had been waiting for, which showed the world that Sony can design and manufacture a serious DSLR. Sony has implemented excellent Live-View capabilities as well as vibration reduction technology into their camera bodies (like the Sony A350), at prices which make the Alpha system extremely attractive for camera buyers transitioning from point-and-shoot models to DSLRs.

Once one transitions from a Sony W300 point-and-shoot to an A200, A300, A350, or A700 DSLR; the energized customer will be thirsty for something…more. The A900 will be the ultimate fulfillment of that thirst (at least until the next model), and has the potential to establish Sony as a serious camera Brand – not a rebagged Minolta camera maker, not a me-too-jump-on-the-bandwagen DSLR distributer, but a full-time serious contender in the DSLR Jungle. The most important notion here is that a full-frame DSLR from Sony will have to have a price lower than that of Nikon and Canon to be competitive. The A900 will have Sony Super SteadyShot (SSS) built into the body as well as a 24.6 Megapixel CMOS imaging sensor. According to Mark Weir (Sony Digital Imaging and Audio Division), the senior technology and marketing manager of the Alpha camera line, the 24.6 Megapixel sensor will achieve very low noise due to an intelligent A/D converter technique (as reported at PMA 2008 in a Calumet Photo interveiw). This could be significant, since it is generally felt that sensor noise has to dramatically increase with high pixel density. If the A900 retains it’s high resolution with low noise levels and is offered at a price point below that of the competitors, the A900 could be an excellent options for photographers needing medium format resolution in a 35mm sized body. The next camera with such features is the Canon 1Ds-Mark III, which boasts 21 Megapixels and retails for nearly $8,000.

The true profits for digital camera makers is not in the cameras but in the system. Sony lenses, memory cards, flashes, and other random add-ons is where the long-term profit strategy exists. The point is to get people into the Alpha System, because once you have a sweet 24 megapixel beast in your hand, you want to fully exploit its potential with a Carl Zeiss 24-70 f/2.8, Sony 80-200 f/2.8, or any of the variety of other lenses which are currently available – as well as those that will be released into the marketplace. Not to mention a vertical grip to make the camera look cool, as well as the flagship Sony FL-58 flash, which actually has one of the most innovative head designs of any other maker, and boasts excellent wireless control for additional flashes.

I’m looking forward to the Sony A900, and might actually buy one. The successful Canon 5D is now essentailly discontinued and can be had for less than $2000, but only until the successor is released (probably called the Canon 6D). Aside from the new Canon 5D replacement and the new offerings from Nikon (the just released D700 and soon to be here D3x), the Sony A900 should have the biggest impact on the DSLR market in 2009. It will affect camera prices, encourage (more like force) innovation, and no matter your favorite brand, the release of the A900 will have a positive impact on the DSLR Jungle.

Ricoh GR Digital – Climbing Review

14 Jul ’08Photography, Ricoh GRDCameras, Climbing, Features, GR Digital, GRD, mountaineering, Ricoh

One reason I bought the Ricoh GR Digital (GRD) was to use as a climbing and mountaineering camera. What follows is a user review and my impressions of the GRD in the mountain environment.

I live in Switzerland and mountain trips are frequently on my schedule. A basic day trip involves an elevation gain (and equally large loss) of 800-1200 meters, and involves hiking, rock scrambling or sections of actual climbing. This means that any weight savings makes a difference in terms of how fast and how far I can go on any given trip. It also means that if I want to use a camera, I don’t always have the benefit of using two hands when taking a picture. Sometimes trips just need to be documented, a shot for the blog, or just to record the day. Other times I go with the intention of bringing back some good-looking, printable photos. My current list of cameras includes: Contax G1 (28,45,90mm lenses), Fuji GA645, GA645wi, Minolta 7D.

In general, none of these cameras have been ideal in the mountains, although the Fuji GA cameras come pretty close to being perfect for landscapes. The Contax G1/G2 is a good choice, but if I’m just documenting a trip, then I don’t need or want to go through the costs of processing 35mm film, and then taking the time to scan the images. Plus, while 35mm film can produce some very nice detail and colors, it leaves me wanting more for landscapes. The Fuji GA645 and GA645wi are my favorite film cameras for mountaineering, but (aside from the developing costs) they don’t have a close focusing distance, which only makes them good for landscape shots, and is not ideal for focusing on close objects. The Minolta 7D is great, but generally needs to be accessed from my backpack and can’t be comfortably held with one hand for shooting purposes. Plus, a 7D with lenses is not a light kit to carry into the hills.

From a certain perspective, the Ricoh GRD was seemingly made for mountaineers. The fixed 28mm and 21mm add-on lenses are ideal for landscapes and the camera is incredibly compact. In fact, it’s not a stretch to call the Ricoh GRD (and GRD-II) as well as the GX100/GX200 some of the most compact wide-angle cameras on the market. In addition, the GRD is incredibly light. The Contax G1/G2 is also a compact camera, but it isn’t really light from a pack-weight point of view.

My first mountain trip with the Ricoh GRD was up Mt. Fuji in Japan, where I also took my Fuji GA645wi. The Ricoh performed wonderfully, but since Mt. Fuji can’t really be considered more than a hike, it wasn’t until I got back to mountaineering in Switzerland that I could get a feeling for how the GRD performs in a mountain touring environment, which is the focus of this article.

To date, I’ve taken my GRD ice climbing, mountain touring in Graubünden, hiking up Säntis in the Alpstein, and climbing on a klettersteig in Braunwald. I plan on ascending some higher peaks and undertaking some longer tours soon and think the GRD will be up to snuff. There are a few main criteria I’ll be focusing on including how well the GRD can be operated while climbing, it’s attributes such as the LCD screen, and creating good exposures in the mountains.

Operation – One of the GRD’s strengths has always been customization and user control. I can hold the camera up to a scene, automatically see if the histogram looks good, and if not, two small clicks on the exposure compensation button and I know I can take a picture without blowing away the highlights. Similarly, the ISO, focusing mode, file type/size, shutter speed, and aperture can all be changed within a few seconds using one-handed operation. I can’t do that with any other camera I own without the risk of dropping the camera. While seemingly unimportant or at best a convenience for city use, when one hand is holding onto the mountainside, one-handed operation really does make the difference between possibly falling or getting the shot I want. With the GRD I can easily have my left hand secured on a handhold while operating the camera with my right hand.

Image Quality – As a small sensor camera, the Ricoh GR Digital obviously can’t compare with DSLRs or medium format film cameras for image quality. However, you don’t always need a perfect landscape image worthy of pixel-peeping. For trip documenting and small prints, the Ricoh GRD does pretty good. When the images are exposed correctly the contain a great deal of detail and you won’t have a problem creating large prints. Small sensor camera image quality degrades as ISO increases, however, in the mountain environment you generally have more than enough natural sunlight to create exposures with shutter speeds above 1/200 using ISO 64 (the base ISO of the GRD). Since these landscapes will nearly always be with a low ISO, noise won’t be much of an issue. I love the colors I get from GRD files and so long as the images aren’t over-exposed you’ll be pleased with the results.

RAW Write Time – This is by far the greatest drawback of the original GRD. When deciding to buy the GRD, one of the biggest draws was its ability to write RAW files at a time when pretty much every other pocket camera would only do jpeg. Depending on SD card type, the time to write a RAW file is about 9-12 seconds using the original GR Digital. Many users have produced reports detailing which cards write faster, but generally the difference is only a few seconds at best, and the three cards I have all write at different speeds. Depending on your shooting style, for landscape use the RAW write time is sort of irrelevant. With the exception of creating multiple images for stitched panoramas, I haven’t found the long write time to be a significant problem for landscape images. On the other hand, when you’re moving fast over a mountain landscape and trying to document the climb, I would no doubt love the improved RAW write time of the GX100/GX200 and GRD-II, which from what I read are on the order of 4-5 seconds.

Battery Life – At least with the GRD (not considering the GRD-II as I haven’t used one) the battery life and performance could be better. I find that I’m always getting low by the end of a climb, and although I always carry a second battery, this is one area that I would like to see improvement in. For multi-day trips nothing sucks more than running out of juice, which is one reason I still love my Fuji GA and other film cameras, as I’ve never had a similar battery problem. Cold also seems to be an issue, and hampered by ability to use the GRD while ice climbing during December.

LCD Screen – The LCD screen on the GRD leaves much to be desired in the mountain environment. It just sucks in bright sunlight, and is only good for framing the subject. I do have the external viewfinder, and I’m glad I bought it, but don’t use it very much in the mountains. Since the live histogram is available (and easy to see in sunlight), I’m of the opinion that having a perfect image on the LCD screen isn’t really a big deal. More exact framing can be accomplished with the aid of the external viewfinder. Here’s the thing, If you can monitor the histogram, you know if the highlights will be blown and can adjust the exposure as you like. It doesn’t really matter if you have a bright, perfectly defined image when framing a shot. Often times upon review, the images on the GRD LCD screen look extremely dark in bright sun, but when reviewed later indoors, the images are perfect. As long as you base your exposure on the live histogram, the quality of the image on the LCD is somewhat unimportant. The lack of a live histogram display is one big reason I’ve decided not to buy the Sigma DP-1. The live histogram is invaluable in producing well-exposed images the first time, and eliminates the need to reshoot a scene. It’s one of the things I love about digital cameras to start with, and the primary reason I want live-view in the next DSLR I buy (probably the Sony A900). As the DP-1 lacks this seemingly basic function, I’d rather take a Fuji GA rangefinder on a climb.

Macro Focusing – This is where the GRD really beats all my other cameras and is one big reason why I love climbing with it. You can get as close as 1cm from your subject to create sharp macro images of anything on a tour whenever you feel inspired. You might just think this is great for flower shots – and it is, but what I love is creating wide-angle macro shots during climbing for point-of-view (POV) images. I love getting the Ricoh close to my equipment or looking out over rock edges and creating unique shots that I haven’t seen before. The only way to get similar images with my current equipment is using my Minolta 7 film camera with the Sigma 20mm lens (very close focusing ability), which also is rather large, heavy, and also produces images with just a bit more distortion than I would like. Plus, with the Sigma 20mm you have a much shallower depth of field and a lot of Bokeh (diffused image areas), which isn’t a bad thing, but at the moment for climbing, I like close-up images with a good deal of sharpness across the image. With the small sensor of the GRD, you get really deep depth of field, and combined with the 28mm lens and one-handed operation, this means the ability to take crisp images that are more or less unobtainable with other camera systems.

Compact Size – This is one of the main requirements for a mountaineering camera, it needs as small and light as possible. The GRD is great because I can put it in a case and clip it to the chest strap on my backpack. This keeps it away from my carabiners or quick-draws, and is accessible whenever I want to shoot. It also means it won’t interfere with my climbing movements.

Wide Angle Lens – The lens on the GR Digital is very good, as has been reported elsewhere. I have the 21mm add-on lens, which supplements the fixed 28mm lens. The wide angle still sets the Ricoh apart from other compact cameras. Even the top of the line Canon G9 only has about a 37mm (in 35mm terms) lens, which is not ideal for landscapes. Distortion is very low and the lens will render a sharp image across its entire frame. For mountain landscapes, and in particular for climbing, the wide angle lenses on the GRD are unique and much more useful than those of competing cameras. Using the wide lens of the GRD I’ve been able to obtain shots in the mountains that would not have been possible otherwise.

So, Why Do I Take My Ricoh GRD Mountaineering?

Great image quality
Unique macro image ability
Low weight
One-hand operation
Live histogram display

What Needs Improvement?

Battery life
RAW write time
LCD screen performance
Image stabilization would be nice

The strengths far outweigh the drawbacks of the GRD. It remains a high quality, extremely packable digital camera. If you’re in the market for a climbing and mountaineering camera, I highly recommend one of the Ricoh designs, including the GR Digital, GRD2, GX100, and GX200. In addition to using the GRD as a traditional landscape and portrait tool, it also works well for off-camera lighting, and I plan to do more trips packing the GR Digital with a small strobe flash and radio triggers.

Fantastic Magazines for Photographers

7 Jul ’08Inspirationarchive, CITY, Features, magazines, metro.pop, nylon, Photography

If you find anything about concept or design in a photography magazine, it’ll most likely be a puff piece about digital workflow or boring model shoots. I don’t need to read about what a softbox is or how putting my flash off my camera will enable better light control. What I’m interested in is advancing and expanding my ability to visualize and create cool-looking photographs. That’s why I’ve compiled a review of the best magazines (as I see it) to read if you’re interested in pushing your photo-making creativity abilities and improve your image-making capabilities.

The Background

What’s Photography without Design? If you go through the trouble of picking out the lens, capture medium, lighting, wardrobe and makeup, are you a designer or a photographer, or the art directory? If you’re trying to improve your photography, does it make sense to read meaningless photo publications with over-written gear reviews, or should you pick up fashion and design magazines instead? Photography magazines are often touted as places to learn about image capture and advancing your in your ability as a photographer – and they generally are if you don’t do much more than take generic pictures of sunsets and cats, but why be mediocre?

When I thumb through magazine racks, the photography-specific magazines are usually filled with little more than the latest meaningless gear reviews and photoshop tips, or the rare technique tutorial. Too often images in photography publications are generally boring and uninspiring because they serve no purpose but being content for selling a magazine which explains how to take generic photos.

The best way to get inspired and expand your conceptual mind is to learn about stuff aside from the easiest art form ever created (digital photography). To do this, I recommend reading a seemingly random combination of design, fashion, and commercial photography publications.

Paper

I used to think design was just an abstract marketing tool for high-end Swedish furniture companies and million dollar ad agencies. The cool thing about Paper is that it’s basically easy-to-digest design for non-art people. By reading Paper you get exposed to design concepts in different areas; from high-end art to the coffee maker on your desk, and it’s done in a very unpretentious, inspiring way. A lot of the written content will seem more like a pop-culture magazine, but it’s one of my favorite reads because it really shows you the artistic, design, and style elements in every day life.

CITY

The Destination for Style CITY is a magazine somewhere in between high-end fashion and practically unobtainable design. Some highlights from the iSPY 2008 Design Issue (#56) covers product design in Tokyo, the internal design of a Volkswagen factory, and a photo spread shot by Vincent Skeltis (styled by Julie Ragolia). CITY is great because it gives the reader a wide range of high-end design and style input.

Nylon

The more photography and portraits I make, the more I realize how little I know about fashion and current trends. It’s not like I want to copy every new fashion trend I see, but I like being exposed to new things. Nylon is a great publication because it has a certain street edginess and gives you all the latest fashion trends and insights without reading like an uppity advertisement-filled tome like Cosmo or In Style. Once you learn to translate a certain fashion style to your own work, you basically open up a whole new set of tools for visually communicating your concepts.

Metro.Pop

“A fashion magazine for the rest of us.” Most of the time when you pick up a fashion magazine it’s like 60 percent advertisements, 30 percent boring articles, and the actual fashion content in terms of photography and style can sometimes be very small. That’s why Metro Pop rocks, it’s basically a well-done fashion mag where the total focus is on presenting daring fashion images. Every time I pick up a copy of Glamour, the images are all easy, boring (from my viewpoint) well-lit glamour images. Conversely, the content in Metro Pop is sometimes out of focus, maybe a tad blurred, and the lighting will mostly be non-standard and definitely not flat. Read Metro Pop to get a feeling for how bad your fashion images suck.

Layers Magazine

No progressive list of magazines for photography in the modern day and age is complete without the inclusion of Layers Magazine; the place to learn about all things Adobe. In the mixed-media world into which photography is heading, the image will just be part of the larger story. Layers gives you a feeling for how vast the possibilities are for producing visual content using Photoshop, Flash, Illustrator, InDesign, and any other Adobe product. Photography is often included in one form or another, either in Photoshop articles or in articles like the recent inclusion of a piece by Joe McNally, detailing the use of different modifiers in camera lighting.

What Does It All Mean?

Look, there’s not really anything wrong with reading magazines like Popular Photography, but pretty much all important parts of the content can be found online, so why pay for the hardcopy? Ahhh, yes, they publish all of those cool camera reports. So what, Your Camera Doesn’t Matter, well, at least not as much as most marketing people want you to think it does. For those learning photography, the difference between all DSLRs is pretty much nothing, so use the time and money you would have wasted on dissecting the differences between the Canon 5D and the Nikon D700 and produce some images or get inspired.

In its essence, a photo is just a capsule of concepts and elements of communication. I never buy photography-based magazines because they generally don’t contain engaging imagery or feed my creative mind. Instead, I’ve stared reading design, fashion and commercial photography publications to feed my need for visual exploration. The act of image making is the same as ever before, a lens focuses light on an image capture medium and the exposure is controlled by the shutter and lens aperture. That’s all photography is.

You can get all the near-meaningless (for most photographers) technical gear reviews and puff pieces about taking generic photos on the web, so why pay for the same lame content in magazine form? I love strong content, it drives my imagination, and I love seeing engaging imagery, (not limited to engaging photos).

If you want to push yourself and get exposed to new ideas move beyond the old photography publications, which have become largely redundant in the digital age. Get crazy and expose yourself to new ideas and be daring – otherwise, what’s the point in getting out of bed every morning?

Big Three Camera Blood Bath

2 Jul ’08CamerasA900, camera, Features, GX200, news, Ricoh, Sony

Rejoice all the digital junkies of the world, for the Gods have again bestowed upon mortals trinkets and tools to again usher in a new era of digital photographic expression.

These quick and dim-witted camera update articles are some of the more difficult and revolting for photography fanatics to write. But THEY’RE NECESSARY. If I don’t post a fast word-for-word copy of the Nikon D700 press release, I’ll loose all credibility as a respectable hack internet camera writer. It’s the tools you see, not the photography technique which makes great images, and if I don’t tell people to go out and buy a D700, the quality of images world-wide will plummet like a man with wax wings flying towards the sun.

New from Ricoh, the GX200 was announced as a logical update to the fantastic GX100, one of the best compact digital cameras available. The GX200 sports a 12 megapixel sensor, and keeps the fantastic 24-72 mm zoom lens and electronic viewfinder – still in a class all it’s own without any competitors. the RAW write time will be a little bit better and the engineer-Gods at Ricoh promise an improvement in the signal-to-noise ratio. As a good priest to the Gods I can tell, nay, interpret this for you mortals…

The GX200 is better than the GX100, but basically the update is needed for Ricoh to remain competitive in a field of cameras where after 1 year on the shelf nearly every camera becomes obsolete as compared with the competition.

Ahhhh, and Nikon has finally done what Canon did two years ago with the 5D, and with the release of the D700 Nikon now offers a camera with a full 35 mm sized sensor and a price mark of $3000. In addition there’s an updated SB-900, with more power and added benefits for the Nikon flash fetishist (reference strobist).

But what comes next? Gods have the power to bestow life as well as death…what happens when the Digital Gods become angry? No chance, digital junkies across the world are waiting for the fire storm of camera goodness sure to come at Photokina 2008, when Sony will for sure be unveiling and launching the A900 flagship camera, full-framed 35mm and 24 megapixels, the A900 will be competing against the Nikon D700 and Canon 5D-II (or whatever they call it) for market share in the bloodiest digital camera free-for-all since Canon battled Nikon in the pro-journalist and sport-shooter markets in the 1980’s and 90’s.

The end is near, make sure you buy the best glass and camera to capture it…

LOVE LIFE STOP AIDS on Mars

1 Jul ’08DesignDesign, Features, LOVE_LIFE_STOP_AIDS, Switzerland

Interpreting the world around you and understanding the small graphic design and photography aspects of ad campaigns can be very useful for any aspiring photographer. Open your eyes when you walk down the street, and take in advertisements you’re exposed to. By thinking about their message and how well the advertisers present their visual message, you can begin gaining insight into how the visual medium can be used to communicate different messages and concepts. In particular, lookout for the overdone cliche messages and sex-sells overtones which seem to permeate ad campaigns the world over.

After four years in Switzerland, I’m still generally at a loss when it comes to interpreting advertisements and billboard messages. Understanding these things is essential to becoming at least somewhat integrated in any society. How advertisers communicate with the public gives great insight into the mind set of a people.

One of the more peculiar ad campaigns in Switzerland, and particularly around Zurich is the LOVE LIFE STOP AIDS campaign to bring exposure to the idea of having only protected sex, and thereby reduce the spread of the most notorious sexually transmitted disease in modern history, the HIV/AIDS virus.

A primary visual communication tools for LOVE LIFE STOP AIDS is billboards; on street corners, at train stations, wherever people might glance and have their attention diverted to the idea of stopping the spread of HIV/AIDS. As with any advertisement, it’s the way in which the viewer’s attention is diverted which makes the LOVE LIFE STOP AIDS campaign stand out.

Each billboard involves two people having sex – somewhere. Attached is the message: LOVE LIFE STOP AIDS and promotes safe sex in Switzerland. The real attention grabber is the location. For some unrelated reason, the sex acts take place in unique locations: under water, in caves, in the jungle and…on Mars, yes, the planet – not the candy bar.

Now, there are various ways of interpreting this ad, obviously the message has to do with sex, seemingly of a homosexual nature, and the dull witted observer might suppose the idea is to have unprotected sex on Mars to stop AIDS – unprotected in the sense that Mars has no atmosphere, and if you open your space suit to engage in intercourse, the pressure difference will no doubt force your eyeballs out of their sockets; thus leaving the love-struck stud gasping for air like Arnold in Total Recall after he’s ejected onto the arid martian surface.

Poorly translated, the written part of the ad basically says, “Always with, also on the business trip” and no doubt encourages people to take condoms with them wherever they are going. Because, obviously if you’re going to Mars it’s going to be for business, as commercial tourist flights are not currently flying to that planet – and if you happen to have sex on the surface of the planet, using a condom is far more important than ensuring your space suit is properly sealed against the Martian atmosphere.

On some level the LOVE LIFE STOP AIDS message is communicated well using the gay-sex-on-Mars analogy. Now, it’s obvious that sex on Mars won’t stop AIDS, and that opening your space suit on the Martian surface will mean certain death. So in some sense the space suit could be analogous to using condoms during sex, implying that simply that engaging in unprotected sex in a dangerous environment will dramatically increase the possibility of contracting the HIV virus. Most likely the aim is that the shock value of displaying a somewhat graphic depiction of homosexual intercourse on the street will shock people and lock a visual marker in their brain, connecting condoms and AIDS prevention.

A thorough description of the 2008 LOVE LIFE STOP AIDS campaign can be found on the official Swiss Federal Office of Public Health (FOPH) website. It includes TV spots, printed ads, and a pretty cool flash-based webpage (check-your-lovelife.ch), which shows that some serious design thought and photography was put into the LOVE LIFE STOP AIDS message.

American Peyote