You are not releasing the Malcolm X of cameras or software, so how about not using “X” on every new product: Canon EOS 1D X, OSX, FCPX, etc. I love technology, I like the positive revolutions technology brings to the world, be they social, economic, how we think, how we work, talk, love, and realize our potential as humans. It’s getting common now to use X to denote new releases like cameras and software packages, to make consumers feel like those new iterations on a product are revolutionary in their design and capabilities. The X could mean the 10th edition, taken from ancient Rome, but in general it’s used because it sounds cool – but the person who made X stand for cutting edge revolution was Malcolm.
I first read the Autobiography of Malcolm X while taking a class at Michigan State University, just a short from where Malcolm Little grew up in Michigan. The X represents the idea that Little was the name of the slave master of his father’s family, and that their heritage had been taken from them, hence he took the last name X to represent that loss of identity.
“The Muslim’s ‘X’ symbolized the true African family name that he never could know. For me, my ‘X’ replaced the white slavemaster name of ‘Little’ which some blue-eyed devil named Little had imposed upon my paternal forebears.” ( Malcolm X, Autobiography, Perry, p. 147)
It probably started with OS X, the 10th edition of the Apple operating system. The idea was that Mac OS version 10 was a redesign of the old system, the new being based on Unix and in large way lead to the turn around of Apple, which now dominates many sectors of desktop and mobile computing systems. When Apple released the new version of Final Cut Pro, borrowing heavily from iMovie they called it FCPX. Now Canon is jumping on the X marketing-wagon, naming their new flagship the EOS 1D-X. I foresee a trend here, like using cleaver Latin names on cars. The marketing taps into the power of the word, but does so to sell a product which doesn’t live up to the potential of humanity.
The Canon 1D X isn’t a revolution in video capable DSLRs. It wasn’t oppressed by Kodak-based slave masters or beaten down by Nikon thugs hiding behind white hoods. It’s a tool to shoot still images and videos with. The X is something which screams revolution, but don’t let the marketing guise dilute the true meaning of the letter. It stands for social change, it stands for people standing up and putting their lives on the line to push for a dramatic modification of the social framework of a city or a Nation.
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If you define a professional camera as one that actually says professional on it, then the Fuji GA645 was my first pro caliber photo tool. When first released in the early 1990’s it went for something near to 1500 USD. Now they are commonly found on eBay for 300-500 USD. For professionals it means a camera with near point-and-shoot convince and killer tack-sharp medium format “pop”. It really is point-and-shoot. You depress the shutter button half-way, it focuses, depress further, it takes the picture. Given its geometry and size, the GA645 is easy to hold steady in low-light situations. As I mainly do travel and landscape with this camera. The lens is a 60mm Fujion with an f/4 aperture. Many people have found fault with this design, complaining that f/4 is just too slow, the same people who have shot down the Sigma DP1, which sports an f/4 objective. Of course, numbers on paper are just that, in practice I haven’t found the f/4 lens to be limiting. Toss in some ISO 400 or 800 speed film and you have the ability to shoot in low-light situations, and since you’re shooting with a 6×4.5 film size, the quality of the resulting image will still be fantastic, especially for such a mobile camera design. The automatic focus however, can be a bit frustrating. Every camera has limitations, and the autofocus is what adds a rain-cloud texture to the overall fantastically sunny experience of shooting with a GA645. See, once in a while I get my negatives or transparencies back and find the subject was out of focus and blurry. For this reason, in general the GA645 is best used for static subjects. The focus distance is displayed in the viewfinder, so you can always look there to make sure it’s about right. It’s also possible to do manual focusing, which is nice because the focus was easily fooled when I traversed from Bettmerhorn to Eggishorn in intermittent fog cover in the Swiss Alps. Shooting into the rising sun can also screw with the focus system, and in such situations I set the focus to infinity. Despite the autofocus limitations, the metering system is dead-on and I rarely have any exposure problems.
The Fuji GA line sports a few accessories, which one is still able to pick up if one is so inclined. A flash bracket and flash we produced, the basic GA bracket is shown here. Somehow I’ve acquired one bracket and two flashes, both of which I never actually use with my GA645. If you do use them however, the flash exposes very nicely with a butter popping sound. The bracket has a tilting head, so when you rotate the camera to shoot in landscape orientation, you can rotate the flash 90 degrees (similar to the Sony HVL-58). I sometimes use the bracket with my Minolta 7D. Since neither is produced anymore, they can be had on the used market for either reasonable or absurd prices. The one useful accessory I do use often is the tripod bracket. It lets you mount the camera and rotate around the axis of the lens, perfectly balanced and engineered. A macro attachment is also available, but doing macro work without being able to check the actual focus is bit hit and miss – and with medium format film, a tad expensive.
The general risk with buying old discontinued Pro technology is that, if it breaks – you’re screwed. So it’s actually sort of cool that you can still send in the GA645 to Fuji for a tune-up. About two years ago I picked up some surplus GA645 parts from eBay, including some shutters and body pieces, so aside from Fuji, I’m somewhat confident I could fix basic problems should they arise. The Fuji GA line is just the start, you can also get into the GW and GSW cameras, which can be bough in 6×7, 6×8, and 6×9 versions, all offering jaw-dropping razon tack-sharp images. So getting down to Brass-Tax, in the age of digital sensors and megapixels the Fuji GA645 is a film camera which still rocks hardcore. If you have some spar funds I highly recommend picking one up.